I bought my first Mac a few years ago (if we forget about the Mac+ I bought second hand a long long time ago). It was a Macbook Pro 13" mid 2010. I still use it today, almost every day. I like the machine and I like Mac OS. At the time, I made a comparison between the Macbook and similar hardware from Dell, Asus... Price and performances were almost identical. So I thought, why not try Apple. Now, I would like to buy a desktop and be able to play recent games at good resolutions. I like the design of the iMacs. I can imagine one sitting in my home, that would be great. The cheapest iMac starts at 1129. I have checked what PC + screen I could buy for 1200. The hardware comparison is disastrous. CPU -Mac: Intel i5 dual core 2.7 Ghz. 3 MB cache -PC: Intel i7 quad core 4.4 Ghz. 8 MB cache Ram This is a tie with 8 GB Ram. HD -Mac: 500 GB HD. 5400 rpm - PC: 120 Gb SSD + 1 terra HD 7400 rpm GPU -Mac: Intel HD Graphics 5000 - PC: Radeon R9 280 3 Go The comparison is so bad for the iMac that I think my next purchase will get me back in the PC world. Of course I will not have OS X but that is not an issue for me. I can do what I want with both OS and stability is similar. Imac looks great, OS X is nice, bootcamp is available, iTunes runs better but that is not enough for me. I will wait for the October refresh announcement but I would be surprised if Apple will put back the price/power ratio of iMacs in line with PC.