Yeah, this is the thing that ticks me off. Honestly, I think Apple really should have at least included one adaptor at least on the first generation of devices that use this connector to kinda soften the blow to the many who have accumulated stuff that uses the old. Or at least not priced the adaptor at 30 frikkin bux!! I wouldn't complain at all (even for not including an adaptor) and would have been completely happy if it was 10 bux like the original rumor (yes, I know, it's Apple, they wouldn't actually be that nice).
Yes a single adapter in the box would have been a great idea, or buy an adapter when you get the iphone for $10, normally $20 (I find $30 simply too dear). I tried to get one when I got the Phone, but no luck so I'll probably get 1 later in the month then wait for cheap Chinese cables later in the year for work, shed and car, leaving the normal cable on the PC for charging and syncing.
We all knew of the change in cable, but probably did not expect the cable to be so complex, and thus so dear.