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Although the jet black iPhone does look cool, it's strange how much money and time apple put into making something as shiny and scratch prone as unapologetic plastic. Could have shaved some weight in the process too!
 
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Gives the scratches their own unique shine.....righhhttttttttttttt lol

What makes iPhone 7 jet black special is it's ability to carve onto itself the user experience...thanks to our 9 step ionization process we were able to create a surface that can tell a story about its user. The scratches tell their story as you shine a beam of concentrated light onto the phone, revealing A glistening array of history and experience .... creating a sense of meloncholly and at the same time a sense of beauty reflective of the user experience. As your life and iPhone 7 jet black share a unique experience...unique to only you... iPhone 7 jet black doesn't just stay the same but instead melds beautifully into a character that is reflective of its user...creating a user experience that only iPhone 7 jet black can deliver.
 
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What makes iPhone 7 jet black special is it's ability to carve onto itself the user experience...thanks to our 9 step ionization process we were able to create a surface that can tell a story about its user. The scratches tell their story as you shine a beam of concentrated light onto the phone, revealing A glistening array of history and experience .... creating a sense of meloncholly and at the same time a sense of beauty reflective of the user experience. As your life and iPhone 7 jet black share a unique experience...unique to only you... iPhone 7 jet black doesn't just stay the same but instead melds beautifully into a character that is reflective of its user...creating a user experience that only iPhone 7 jet black can deliver.

Well if that doesn't have "Apple" written all over I don't know what does. Do you work for Apple?
 
E


Finger print art is pretty cool! You use your fingers to make your own custom temporary design.

Originally I freaked out when I had scratches but now I look at things differently.

You freaked out even though Apple clearly stated/documented that the phone is prone to scratches/abrasions?
 
What makes iPhone 7 jet black special is it's ability to carve onto itself the user experience...thanks to our 9 step ionization process we were able to create a surface that can tell a story about its user. The scratches tell their story as you shine a beam of concentrated light onto the phone, revealing A glistening array of history and experience .... creating a sense of meloncholly and at the same time a sense of beauty reflective of the user experience. As your life and iPhone 7 jet black share a unique experience...unique to only you... iPhone 7 jet black doesn't just stay the same but instead melds beautifully into a character that is reflective of its user...creating a user experience that only iPhone 7 jet black can deliver.

This is awesome! Apple should have hired you to write the disclaimer instead of the guy that decided to just write that it was prone to scratches.
 
I've had my jet black 7 Plus for almost 3 weeks without a case, and there are very few microabrasions on it. I have to look close with a bright flashlight to see them. I remember that iPod Touch with the chrome back that was covered in scratches as soon as the protective film was removed and air touched it (exaggeration, of course, but man, that thing scratched up quickly, and I have to say that it looked horrible).
 
Exactly! It's a phone most people will have for 1-2 years and then on to the next one lol!

The iphone 7 jet black transcends what one may call a robust user experience...its not just the experience of having an iphone but much much more for the user, its the very representation of what it means to develop an everlasting and visually charged experience. We needed a way for our users to tell a very intimate and personal story about their phone and we were able to find a new method of ionization which lead to a breakthrough in ionization technology leading to the back plate of iphone 7 jet black. By ionizing iphone 7 with not one but 9 continues steps of ionization process, each ionization process working to create a shine so sharp and so bright looking and something that cannot be fully experienced by just a video or picture. To truly feel and look at the new back of iphone 7 jet black is something that just cannot be replicated by any other phone in the market. The ionized back of iphone 7 jet black creates something we call "micro abrasions". This new breakthrough technology goes beyond the hardware and software integration and goes to the heart of why we use our phones, it creates a sense of user-phone integration... with the use of "micro abrasions" iphone 7 can meld itself to its user and with it create a phone that is unique to each user personality, history and most importantly leaves a mark that is so intimate that it creates a bond that can never be broken between user and phone.

Now we will do a demo. In this demo we will show you the breakthrough of micro abrasions and how it can shape the very essence of what we call an iphone user fully integrated experience.
 
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If this $969 thing is just a phone, I'm returning it. ;)

Thank you. "It's just a phone" has to be the silliest, most tired, worn out retort in the history of MacRumors.

I understand there are a handful of obsessive compulsive people here who need to chill, but does someone really have to say this in every single thread?

Sorry for the rant...back on topic. It's good to hear that the scratches aren't really of any consequence to most people that have them. I'm pleasantly surprised with the number of people who are going caseless also...it's way too pretty to cover IMO.
 
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