The iPhone is portrait, it just is, and the iPhone changed the world. You can hold it landscape and you do on YouTube when you’re getting invested, but… day to day… you hold the iPhone vertically.
I say this as a director and cinematographer of award-winning movies who absolutely despised vertical video.
Now I work in marketing shooting vertical video for Fortune500 brands. What I shoot primarily goes to TikTok or IG reels. It’s meant to be viewed on your phone, held vertical. It’s a different medium but it’s still a medium. Do I want to rotate my phone every time I open Instagram? No. So we adapt.
Last week I had to film a video both vertically for TikTok and horizontally for a YouTube version and it was funny because I’ve honed vertical video so well that the horizontal version was awful. I’d adapted to telling the story in a vertical frame and had a very hard time fitting it in focus horizontally.
I would have never imagined that in the past. I’m the snooty film guy. I shot my last movie in 2:35.1 in 8k raw redcode that I only let go through 1 generation loss before the 4K master out of DaVinci Resolve.
Now I make TikToks on salary and make way more money than I ever did in actual film. The “Pro” in iPhone Pro covers a lot more use cases than meets the eye.