We all know most Americans buy their iPhones subsidized. The original iPhone at $600/8GB was a very hard sell to the American public. That's why Apple had to lower the price by $200 in less than 3 months in Sept 2007. Now with ATT moving aggressively towards the NEXT program (along with more attractive pricing just announced). Lets face it, T-mobile USA is a much smaller carrier than either ATT and Verizon. If Verizon makes the same move as ATT's new mobile sharing plans, Apple will have to start re evaluating their prices. The US is Apple's most important market right now. It's it's more profitable market as well.