What's going to happen is eventually people are going to do the math and realize they're paying $600 for a phone that used to cost $200 and they still have a 2 year commitment (and yes, the installment plan is basically a contract, with the remaining cost of the phone being an ETF if you cancel).
Unsubsidized phone prices have been artificially inflated because carriers were willing to cover the cost (no carrier is ever going to tell Apple that the cost is too high so they're not going to carry the iPhone, that would be suicide). Now that the true cost of the phone is out there front and center for consumers to see, they're hopefully going to come down.
iPad Air 16GB LTE: $629
iPhone 5S 16GB: $649
The guts are the same - CPU, storage, RAM, cellular radios, with the iPad having a significantly bigger screen and bigger battery, it makes no sense that the iPhone costs more. The 5S has Touch ID, but it can't be that expensive.
And, whether people here want to admit it or not, Google may help lower the cost of the iPhone - The Nexus 5 is $349 for similar specs. If people are now paying full cost of the phone, Apple's going to have to compete with that.
Just my opinion:
But I believe one of the "fallouts" from ending subsidies is the used iphone market prices will skyrocket in the USA.
People won't be willing to dump their one year old iphones for $300. You see many people psychologically will resell based on their purchase price and not the real price.
So someone paying $199/299 subsidized for iphone is willing it let it go for $300 since it seems like a good resell.
But it that same person purchased it for $650/750, they will think twice about selling it for that low.
One only has to look at the Nexus phones resell value. Most nexus phones are purchased "full price". yeah I know Tmobile and Sprint sell them on contract. But most are still purchased full price.
Look at the resell values of the Nexus one, nexus s, galaxy nexus, nexus 4, nexus 5. They hold their values very well (or until google drops the price a couple of months before the new nexus comes out).
For example I purchased nexus 4 for $350 plus taxes and shipping. Still resold it in August for $300 easy. No Android phone holds its resell value (based MSRP) like a Nexus. It's because most are sold at full price.
I made a similar comparison a while ago between two almost-identical devices, save for the GSM radio, an iPod Touch and a matching iPhone: my rough calculation was Apple made around 120% margin on the iPhone. So yes indeed, artificial inflation illustrated.( )
Unsubsidized phone prices have been artificially inflated because carriers were willing to cover the cost (no carrier is ever going to tell Apple that the cost is too high so they're not going to carry the iPhone, that would be suicide). Now that the true cost of the phone is out there front and center for consumers to see, they're hopefully going to come down.
iPad Air 16GB LTE: $629
iPhone 5S 16GB: $649
The guts are the same - CPU, storage, RAM, cellular radios, with the iPad having a significantly bigger screen and bigger battery, it makes no sense that the iPhone costs more. The 5S has Touch ID, but it can't be that expensive.( )
We tend to copy what's worst in our neighborsIt's not just America. Same in Canada and even in India, where phones are increasingly being offered with 50$ downpayment and then monthly installments. Same with cars or homes.
Huh, AFAIK no decent credit card offers a 3-months financing option. At least Apple doesn't force you to get yet another credit card just to finance an iPhone.Apple does not need to offer anything. Credit cards do this already.
Gotta love America. Everything is financed. This is how this country got into trouble. Fortunately for you and probably a lot more, people don't see the total costs when the payments are spread out. ( )
I disagree. T-Mobile hasn't had subsidies for almost a year now and the resale prices on their phones has largely remained the same. The reason the Nexus has a decent resale value compared to other Android phones is that for the tech that it uses, it is already severely underpriced compared to similar phones even when brand new. So when phones with similar features are 6-9 months old and have come down to around the Nexus prices in resale value, it remains in that area because it offers similar tech and features to said devices. It also helps that Google is only releasing 1 of them per year while other Android OEMs release tons of phones per year.
On the resale value of the iPhone, it's already sky high for various reasons. Far above the $300 you quoted. If I go to Verizon and buy a $199 subsidized 5S right now I can throw it up on eBay tonight for $600 and it will sell overnight. Ending subsidies won't affect this.
If people were forced to pay $649 out of pocket for iPhones then you might have a point, but like T-Mobile, all the carriers will do is move around how you pay for the device. Instead of hiding it in your bill you just make monthly payments instead and the cost of your service is lowered to offset those payments. Yes people are aware that their bills will go down if they hold out for 2 years and keep their phone, but I've seen it first hand, whenever a shiny new device comes out the majority of American consumers can't help but want it. ("Oh you mean I can have this brand new iPhone for $99 right now and only pay an extra $20 per month on my bill?"). Very few will hold out beyond two years and the carriers know it. They'll sell tons of phones without having to subsidize them. Why do you think they've been wanting to do this so long but were afraid to?
So yes people will still walk out of carrier stores with $99, $199 upfront iPhones. The resale value on them will remain largely unchanged and Apple will end up selling MORE iPhones due to frequent upgrade programs like JUMP and NEXT and the fact that financing allows people to pay even less upfront for their iPhones than the $199 that they pay right now. Few consumers do the 24 month math, they only care about the right now. Get the phone now, worry about the payments later.
FYI to some people not in the US. Currently contract prices don't change whether the phone is paid off or not on some US carriers. This makes subsidized pricing more attractive.
If you're going to pay XX amount anyway and don't mind staying with the same carrier it doesn't make much sense not to get a subsidized phone.
It might be harder to sell $649 phone when the $349 phone is just as good.
The result: $649 phone will need to drop in price if it wants to maintain market share.
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I regard the nexus 5 in a lesser phone category than the iPhone 5s and not a phone I would want to own. Personally I would rather pay $639 for a new iPhone as I know exactly what my ownership experience will be.
the avg consumer isn't gonna go order a nexus 5 from google. they don't even know google makes phones. they want an iphone and will order it at an apple store or at&t etc. Sure, that would be nice if what you are saying would happen, but in all reality it won't. The avg consumer still doesn't understand subsidies and doesn't understand the true cost of phones. "Why would I pay $349 when I can get an iPhone for $99?" They don't care if they pay more per month or "finance" it. The upfront cost is what they don't understand and don't want to pay in the first place.It might be harder to sell $649 phone when the $349 phone is just as good.
The result: $649 phone will need to drop in price if it wants to maintain market share.
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Cars are not interchangeable the same way phones are not interchangeable. Just like all cars move you to point b from point a, today's phonemes make phone calls run apps etc.
I regard the nexus 5 in a lesser phone category than the iPhone 5s and not a phone I would want to own. Personally I would rather pay $639 for a new iPhone as I know exactly what my ownership experience will be.
i'll take a nexus 5 or some similar cheapo phone and a few ipads any day over a more expensive iphone and shelling out extra money for service and an ipad
It does make sense not to get a subsidized phone if only to give you enough elbow room to negotiate your contract. And yes, if you've been faithful to a carrier, at the end of the contract you can negotiate your price. I was able to get an interesting discount on a plan that was announced at $90, that I paid $65. Then again, my country ranks among the most expensive when it comes to cell phone plants.( )
If you're going to pay XX amount anyway and don't mind staying with the same carrier it doesn't make much sense not to get a subsidized phone.
I'd say yes and no. If the Android can integrate with a Mac ecosystem, then it would make a viable alternative. I asked this question previously, but no one Android user was ever able to clearly confirm this OS integrated well with OS X, instead pointing out that everything was done through Google's services. No indication about synchronization with private cloud services. So in effect, Android is less flexible than iOS.( )
Having iMacs, MacBooks, and iPads, it only makes sense to continue using iOS. While I'm certainly willing to pay a premium, especially for iPhone 6, and genuinely believe that Apple makes the "best" phone, I'm not sure I'd find paying almost 100% over the Nexus 5 palatable.( )
Don't underestimate Google's marketing power. A short while ago the avg consumer didn't know Google made a browser. Now, it's ubiquitous, even though inferior to well-established Firefox.( )they don't even know google makes phones. ( ) The avg consumer still doesn't understand subsidies and doesn't understand the true cost of phones. "Why would I pay $349 when I can get an iPhone for $99?" They don't care if they pay more per month or "finance" it. The upfront cost is what they don't understand and don't want to pay in the first place.
What's going to happen is eventually people are going to do the math and realize they're paying $600 for a phone that used to cost $200 and they still have a 2 year commitment (and yes, the installment plan is basically a contract, with the remaining cost of the phone being an ETF if you cancel).
Unsubsidized phone prices have been artificially inflated because carriers were willing to cover the cost (no carrier is ever going to tell Apple that the cost is too high so they're not going to carry the iPhone, that would be suicide). Now that the true cost of the phone is out there front and center for consumers to see, they're hopefully going to come down.
iPad Air 16GB LTE: $629
iPhone 5S 16GB: $649
The guts are the same - CPU, storage, RAM, cellular radios, with the iPad having a significantly bigger screen and bigger battery, it makes no sense that the iPhone costs more. The 5S has Touch ID, but it can't be that expensive.
And, whether people here want to admit it or not, Google may help lower the cost of the iPhone - The Nexus 5 is $349 for similar specs. If people are now paying full cost of the phone, Apple's going to have to compete with that.
An iPhone 5s and an iPad Air are so completely different. Making a large device is infinitely easier than a small one, even if the components were exactly the same. The R&D for the components/materials/antenna design are COMPLETELY different. So I can absolutely see why they cost similar amounts, or that the iPhone costs more.
Nonetheless, should subsidies end, and retail price reaches full transparency for the end user, the result would be less demand, resulting in lower year to year revenue and net profit growth.
Assuming that Apple, as it should, adapts to the new reality, they can certainly avoid the Blackberry-like collapse.
Secondly subsidies are not ending, the carriers are calling it by a different name.
It might be harder to sell $649 phone when the $349 phone is just as good.
The result: $649 phone will need to drop in price if it wants to maintain market share.