The unfailing constant that Apple is, more than their vaunted simplicity (i.e., intentionally less features = simple) is their desire to price their products to the high-end market of each market segment.
iphone 5 is high-end of the high end.
iphone 5c will be the highend of the middle class
the iphone 3gs is the high end of the low class.
ipad mini = highest priced of any tablet of that size.
it's just the way they roll and will always be.
They behave exactly like BMW and Mercedes. They now have X1s, X3 series cars, but in each of their categories, they are at the high end.
Hoping for an Apple price break would require them to change their entire bylaws and dna. It won't happen.
Interestingly, Apple's laptops (macbook airs) are where their value lies. They are far underpriced for what you get. I believe that Apple is incredibly far ahead of the pack with laptops, but not not in front with their smartphones anymore. Why? Android is capable of doing more, the app selection is improving, their is consumer choice, etc. ios7 is nice visually but after a month with it you realize that a new coat of paint psychologically does wonders but is no substitute for more features. Android and ios are now a wash. So to price their phones into the stratosphere is not that justified. The HTC one is engineered BETTER than the iPhone 5.
With the macbook airs, however, there is no competition. None. Battery life per pound, general screen quality, speaker quality, keyboard quality, and teh big one: touchpad ergonomics. Boot up time, os X vs windows or linux, etc. The list goes on. In every single category, every single category for evaluating a laptop, apple is way ahead. PC makers should go back to the touchpads with two physical buttons since none of them can make a touchpad that functions properly with 0 or 1 button. Anyway, it is interesting that Apple is intentionally cannibilizing their airs with the ipads and iphones when their true strength now lies on the laptop arena. They're the ones who moved everyone from laptops over to tablets. They must know something that I don't about their future plans, b/c to pretty much everyone, they've fallen behind Android already. I don't see this working out well for Apple. The mad scientist try anything Google approach will work out better for them in the long-run b/c they're taking the most risks. Google is not like Samsung where they are not mad scientists, they are children who throw everything against the wall and hope that something sticks. No one even cares about Galaxy gear b/c it's utter crap. this is different than Google's approach b/c the features they do release may be buggy, but they're genuine leaps forward and creative. Apple used to be that way, but they are completely positioning themselves as polishers and finishers and refiners and tweekers. I haven't come to grips with this truth yet, which is why I frame things from the assumption that Apple truly innovates. They don't and that's the sad truth. It's completely clear that they've gone corporate. I would dare to say that they're all marketing now. People, the are making an iphone in a plastic case with more colors. Every single phone maker does that. The HTC one series, the moto x, etc. No other phone maker would garner this much attention.