"Smother the USB logo" was not implied, just that the logo is specified to be on a receptacle and Apple hasn't always done or doesn't always do this. Since they're playing nice with the USB group, all the computers should now have the logo, but things like chargers and such do not. Other ways which Apple stretches the USB standard: Receptacles rotated 90 degrees, still done but shouldn't be; plugs on cables with painted logos rather than embossed; extra-keyed plug and receptacle on the keyboard and extension don't conform, actually the extension itself is prohibited; and so on. Just FYI.