Not to help revive this ancient thread, but I'm convinced Samsung wants to be Apple.
They copied the look of the iPad and its accessories for the first round of Galaxy tablets (even down to a 30-pin connector copy), they're using several icons on their Android UI that are near-perfect copies of iOS icons. They're planning their own Samsung stores. They're targeting Apple and Apple users directly nearly all their ads lately (not HTC, Motorola, LG, Nokia, Microsoft, etc.)...
I can come up with several more examples, but I'm sure everyone can. Suffice it to say I think Samsung is attempting to copy Apple as closely as possible to make themselves in to the Korean Apple.