I haven't seen this posted elsewhere, but I also haven't read every post on every thread so apologies if we've been down this road. The pricing has long been a question for me. To keep status quo they have to hit 3 price points (on contract) $0, $99, and $199. And they have 2 phones coming. When Gruber suggested last night the 4S would survive another day at $0, that struck me as very wrong. So here is my prediction: $0- iPhone 5C -White only- 8GB $99- iPhone 5C- multi colored- 16Gb $199-399- iPhone 5S- Bk/Wh 32, 64, 128 They get to keep a $0 to get you in the door, but offer a very tempting up sell to $99. At any price for $100 more you double storage. Seems very Apple.