A question suddenly struck me - with all these companies such as Google, Apple and Yahoo willing to spend Billions on sites like Hulu and YouTube that have very limited content, why can they not just start their own cable/satellite company like Verizon is doing? Verizon started doing it with FIOS, but what is stopping these other industry mammoths from tossing a few satellites up for a billion a piece. Maybe they can even give us some low price options for content and stop people from downloading pirated media . It's doubtful, but I could have wet dreams about a cable company run by Apple with top of the line, slick equipment or dirt cheap "Google Cable" with interactive ads running at the bottom of the screen. Give me options people!!! I am sick getting gouged to watch sports and an hour a week of True Blood.