I think it's a bit just hiding pricing, for the new phone. This thing is going to be cost after cost. For data, even if you live in 2G only area, $20 -> $35 (if you want to keep your 200 text messages). $15 more per month, which is $180 more per year. Next, no dock!!! I can imagine it going for $49 or something. Add the dock and the extra data, and in less than 1 year you've made up the price difference. Finally, does anyone know if the new iPhone might just fit in the old dock???