A couple days ago they came out with the statement about how the LCD display on the 7 is so good. "Best LCD Display Ever" they said. But let's back up Now, they told us the iPhone 6s is reportedly only compatible with 720p. But now, they told us since these iPhones have Retina displays, the claim was that a Retina display is the maximum quality that the eye can see concerning distance. But now they're telling us they have these iPhone 6s Plus's with 1080p quality. But now they're telling us they have the iPhone 7, and this display is even better still. Even though the 6s Retina display was the maximum the eye can see. Now they're telling us they've got Retina HD display. And that's where I've got to stop. They can't have a Retina HD display on the iPhone 7, when the Retina display on the iPhone 6s is the maximum the eye can see. The two are diametrically opposed. It can't exist at the same time. I'm talking about resolution. I can give them a pass on the iPhone Plusss being 1080p if they're recalculating the viewing distance. But I honestly don't know what display is better. Well, I do know that Samsung phones have better displays. That's all I know. All this stuff that Apple is talking about is a bunch of bunk.