


iLounge notes that the first applications supporting Apple's forthcoming iAd mobile advertising platform are beginning to go live in the App Store, despite the fact that the service doesn't officially launch until July 1st. Consequently, the apps simply display either an empty banner or test messages indicating proper integration with the service.
The report notes that the "What's new" section for the updated application initially included mention of iAd integration, but the references have since been removed.Avantar, developer of mobile search applications such as OneTap Movies, Showtimes, Munch and Yellow Pages, has updated several of its applications integrating the new mobile advertising platform. Apple's iAd does not go live until July 1st, and at this time these apps appear to be showing either a test ad or an empty banner.
Article Link: iAd Placeholders Begin to Go Live in Apps