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iAd Rollout Slowed by Apple's Control of Ad Creation Process

In a world completely driven by and paid for by ads, I'm glad someone is trying to get it into their heads that ads shouldn't suck and be annoying.

Great advertising gets you into the product, this is apples way of trying to get that change to happen, unfortunately they don't have the pull or the power to change that industry. All they can do is plant the seeds and philosophy.
 
grabberslasher said:
Complete BS? Apple is already providing an iAd SDK to every registered developer; has the entire set of everything you need to create your own iAds (exactly what the WSJ is saying advertisers don't have). Because of that, I'm calling BS on this entire WSJ article.
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Sure. App developers can deliver, unlike ad agencies; Point me to the web page stating that ad agencies will first have to become a registered app developer, in order to receive the SDK. I might have missed it, but I don't think so.
 
OllyW said:
You will still get the ads from the iAd network, they just won't tailored to suit your interests.
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Oh really? I was totally unaware of this. Let me give it a try... Hmm. I don't see any ads with the opt-out cookie set. Weird. :eek:

Wait. I am blocking the ad servers (I just missed one). That's it.

/me ducks.

@Small White Car: It isn't.

Note: There appears to be a slight delay... making me tap on iAds that I don't even want to activate. Great. I'm glad that's sorted now :D
 
In Advertising missing a deadline by TWO WEEKS(!?!?) is regarded as a capital failure. Consequently such a breach of contract usually means the end of your business relationship...

On the technical side I have no doubt that Apple is up to the challenge.
But, will they be able to keep up with the required design-level?
I seriously doubt that, and I'll bet the art directors are having their field day challenging the Apple programmers with endless fussy demands and changes.
"For Christ's sake, move that logo 3 pixels to the left - are you guys blind. :eek: this looks horribly out of balance!"

Maybe Apple is finally learning a valuable lesson about how damn fussy and control-freaky we graphic designers can be, and what high standard of precision and color accuracy we demand from our creation tools. ;);)
I assure you, simplified iCrap software with a few pretty templates and a lame 30 color palette certainly won't cut it!

As someone working in advertising I hate to agree, but the last thing people want on their mobile devices are ads to save a few cents on already cheap apps.
 
iAd JS has been available for download for months. I've created several of my own ads. The journalist and the interviewees are both smoking crack.
 
nephilim7 said:
iAd JS has been available for download for months. I've created several of my own ads. The journalist and the interviewees are both smoking crack.
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You've created ads that have been accepted by Apple into the iAd program and appeared in live Apps from the App Store?
 
I have yet to see a single iAd, but I appreciate the fact that Apple has a hand in the ad creation. I've always thought that the automatic ad market we have on the internet now is wrong & that the publishers' sites should take an active roll in the process; if content publishers didn't just sit on their ass then we would never see ads sporting [Windows] malware like we do today, at least not from responsible publishers.
 
The momentum seems to be toward the "iAd for Developers" program to become the mainstay, with big-ticket advertisers being the exception. I'll venture a guess that the simpler cheaper ads will be the bulk of Apple's ad income and that ad agencies who "get up to speed" still won't be moving that fast.
 
I guess one shouldn't be surprised there's a delay in deploying all these new services in a timely fashion when Apple REFUSES to hire more people to meet demand and seems to think their former Mac computer programmers are fully capable of performing miracles without any additional help. Work those overtime hours baby! Then again, I'm not sure some of them ever get any overtime because perhaps they are not working for Apple, but are merely consultants hired on a flat rate for them (based on former Apple employees comments on these forums before that described incredible hoops they had to jump through so that Apple didn't have to pay everything from certain taxes to any kind of benefits, etc.). Maybe their Communist Chinese workforce are too busy jumping out windows to do the work? (ouch)
 
MagnusVonMagnum said:
I guess one shouldn't be surprised there's a delay in deploying all these new services in a timely fashion when Apple REFUSES to hire more people to meet demand
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That's not true. Apple is hiring, but it is very hard to find the right people, with the right skills and attitude; One can be a talented person, but not fit within the Apple corporate experience.
 
I like iAd

It will take time for Apple to learn this new business. In time they will get much faster and better at it. I actually appreciate the strong control over ad content. I am tired of seeing ads that bore and annoy me. If advertisers are going to hijack my attention for a few seconds then they should at least make the experience mildly amusing or interesting. I might even buy their products. At the very least I might hate their brand less. I applaud Apple for attempting to make the ads slightly less annoying.

Many other companies are still clueless about how to build relationships with prospective customers. Take Hulu for example. I voluntarily choose to browse some movie trailers which are of course ads for movies. Then I get interrupted several times while watching the ad in order to be subjected to other ads for products completely irrelevant to me. Crazy.

Then a button is provided that appears to provide the option of opting out of irrelevant ads. But the secret is that pressing said button benefits the viewer not in the least and is actually there just to check and see if the viewer is paying attention to the ad. The irony is that regardless of clicking yes or no you will be more likely to get the same or similar ads in the future since the advertiser is so happy that you are paying attention.

I hope that Apple's vetting process will help discourage deceptive and unethical advertising.
 
Chalkperson said:
iAd's certainly does not work for me, instead of clicking on the Ad, I pay the two bucks and buy the version of the App without the Ad's , and, I try to avoid Apps with iAd's because they are too distracting...
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If you think they are not working for you then you are deluding yourself. They have persuaded you to part with money where you otherwise might not have. This is the point of advertising.
 
Master Chief said:
That's not true. Apple is hiring, but it is very hard to find the right people, with the right skills and attitude; One can be a talented person, but not fit within the Apple corporate experience.
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Ah, you mean working for peanuts over extended hours with no overtime and never being allowed to open your mouth because Steve is always listening and will fire you if you so much as look at one of his emails funny. :D
 
Totally not surprising that Apple is exerting control over the creative quality of the iAds. Naturally, this would slow the process down. Apple is looking to provide ads which are philosophically the same as the products they provide: fewer and more premium.
 
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