Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Originally posted by alex_ant

I also don't think the Office.X-x86-Mac OS X combination would be incredibly appealing to businesses. Sure, they can run OS X on the machines they already have, but why should they?

1) They've already paid for Windows
2) The conception still exists (mostly rightfully so) that Windows is what software that businesses use runs on
3) "Nobody ever got fired for buying Wintel"
4) Lots of people have gotten fired (or at least laughed at) for even mentioning anything having to do with Macs
5) Windows is what people know; OS X would require massive retraining of personnel
6) OS X is unproven and its future is uncertain, whereas everybody knows with absolute certainty that Microsoft and Windows will be around for a long long long time
7) Everybody else uses Windows, so why shouldn't we
8) Windows is faster
9) Win2k is more professional looking; OS X's interface looks like a toy to business managers

All these points have been constantly reinforced for the past decade plus, and they aren't going to go away anytime soon. Basically, I do think OS X on x86 could suit plenty of businesses, but the same thing was said about OS/2, and I don't envision OS X making a big dent in the business world anytime in the near future, x86 or not.

Alex

No offense but I'm going to assume you're not in the business of dealing with licensing and support of Windows units. Licensing 6.0 from MS is absolutely frustrating the hell out of companies. There is a very large number of companies being polled regularly that are stating they want to look into alternatives. Large numbers like 20-45% or so. It's pretty staggering actually.

Linux gets mentioned typically but I can safely say that Linux is not even close to ready for such a primetime move. A few servers, yes, but not at the level needed. I don't see this licensing move changing for awhile as MS has so much control over the market that this is their only way to attempt keeping stockholders happy with constant revenue coming in.

Frankly Apple needs help to break into business markets. A big name like IBM would make all of the difference in the world. The fact that they are pushing the Unix'ness of the OS does help it in arguing the whole Mac OS X is unproven.

Keep in mind that I'm looking at Macs moving into a 10-15% marketshare number. There is nothing absolute about this in that it would be so good to be true that everyone wanted to do it.

They have to change their business model though. I think they can compete with MS better than they can Dell, HP, and others with x86 boxes.
 
Why...

did like 1/3 of the people say this is a positive thing. How could Apple not using: the best chip as far as we know, a good thing?

Regardless, they better have something else up their sleeves, or the article is wrong, which it could be. Motorola better be working that .09nm..and it better actually be a PPC chip for desktops etc, instead of an embedded chip only--which I am pretty sure it will be, since it is Moto and all.
 
x86?

Remember when apple switched to PowerPC? Back then everyone thought that RISC processors was the future and that x86 would die, furthermore Mirosoft had a PPC version of windows and IBM was shipping PPC based PC's. However then Intel sat down in its lab and cooked up some mighty powerfull x86 based chips and PPC based PCs were history.

So Apple wanted to be running on the same platform as PC's. And I think they still want to. They don't want to be stuck in PPC hinterland. obviously if Motorola cooks up a G5 before christhmas they will play along for a while, however if Moto still doesnt get it's act together I feel pretty certain that Apple will switch to some kind of PC like architecture.

Offcourse they have benn known to make stupid decisions - like not embracing USB 2.0 etc. But I think they have been pondering too long about this to make a bad decision.
 
Who said "late 2003"?

Originally posted by Choppaface
well i hope apple gets its act together somehow....jobs said that he envisioned catching up with intel in late 2003, so he's got a year to do it....

Where do you have that statement from? Did I miss something?
 
Originally posted by Cappy
I just find it fascinating that people are so hung up on this that they're parsing what someone stated they heard from someone else who stated what they heard from someone else who stated what someone else heard. How much farther might that go beyond what's being posted?

How in the freaking world can you "factually" derive anything from that?!?!?!

C'mon people...parsing posts and breaking them down can look cool and impressive but just because it's posted on the internet doesn't mean it's true.

Just cuz you say something, or see something or use something, doesn't mean it is true either. You could be fooled. I don't think that a mac foru is the proper place for a "theoretical reality" debate.
Regardless...I'm gonna go for actually existing.
 
Re: Who said "late 2003"?

Originally posted by yankeedoodle


Where do you have that statement from? Did I miss something?

Yeah, I can't place where they said it, but I'm positive I've heard that before from .. I think it was Steve-o.
 
Re: x86?

Originally posted by aasmund


So Apple wanted to be running on the same platform as PC's. And I think they still want to. They don't want to be stuck in PPC hinterland.
<Sigh> How often has it to be said ?
IBM is forcing its RISC architecture, Intel has almost completed its next generation ***RISC*** processor. RISC will be the future and it is not "hinterland" at all. It's the front. It's possible that Apple will move to Itanium but they will certainly never switch to x86 (CISC) which is basically dying... No more circles to be squeezed out of that.

L'shana tova, Quitesure !
 
For the Post crowd...

...we're crossing lines here. Avid DS and Symphony are compositing/FX and finishing proggies. Not editing proggies. Film/Media composer are examples of Avid's editing proggies. And I've never seen an editing workstation at a post house that wasn't a Mac. I'm sure some people do use PCs, but the editing side of things is very Mac heavy. Now the finishing/compositing area is a different beast, and I even conceded that in my first post. Even though I've seen more Discreet proggies (Smoke/flame etc.,.) than I have Symphony or DS (granted DS is the new kid on the block).


And I don't know where you (e-coli) got the idea that you can't have an uncompressed Avid based editor on a Mac 'cause you can buy uncompressed flavors of Media/Film Composer. But I think that is a moot point 'cause many places (at least that I've been to here in the States) might have 5 or 6 off-line editors and only one on-line SGI machine running something from Discreet (or a similar ratio).

And I don't see Apple losing the post industry (read "editing") to PCs 'cause FCP is maturing very fast, has a huge buzz surrounding it, and houses in LA are already starting to switch to FCP 3.0 in favor of upgrading to new Avid MC systems.

In summary, in regards to editing Apple is still sitting pretty (and is gaining ground in the FCP vs. M/FC battle). In regards to FX, compositing, and finishing Apple can't really compete.


Lethal
 
Re: BS

Originally posted by Kethoticus
I said this Power4 stuff was BS, and if this guy's testimony is valid, I was right.

Maybe this was referring to the Power4 and not a modified PPC based on the Power4. I don't know. Maybe Apple declined the offer because they do have something up their sleeve that's unbelievable. Of course I have nothing authoritative to offer on that front.

But what I can say is this: every few months I hear some new, incredible rumor. It promises something near-unimaginable on the horizon, something that every Mac fanatic raves will bury the Wintel duopoly once and for all.

How long have I been hearing this stuff? For years. The original Power PC chip was supposed to accomplish this overthrow 9 years ago. Then OS X was. Then the G4 chip, with its altivec instruction set, was. There have been other false promises in between, if memory serves. They've all consistently led to the following:

a) Disappointment on the parts of some Mac fans, who usually threaten to leave the Mac platform once and for all and / or preach its imminent doom;

b) Mac apologists who do just the opposite and make excuses for the disappointment, then latch on to the next too-good-to-be-true false promise / rumor and begin waving the Mac flag in their drooling, Apple's-going-to-conquer-the-world-someday patriotism once again.

I feel like I'm the only one who actually perceives this cycle and is sick of it. It's a joke. People, save yourselves the emotional energy and mental "blue balls" and wait to see what actually transpires. And do not base purchasing decisions on rumors, particularly those that seem too good to be true. I bought a Mac in 1999 because I heard that OS X was coming out in Jan 2000. How long did I have to wait for it to be finally released?!? Just a case in point.

Folks, if you need super speed, don't hope for the Mac to come out with a 2GHz G5 next January. It ain't gonna happen. Get a fast PC because that is what is available now. Trash all hopes you have in vaporware. And if you don't need speed, then the Mac is a wonderful box that can do many consumer-oriented things quite elegantly (PC World's recent home DV editing articles attesting to that).

Okay, I stand ready to weather your flames.


here! here! hehe, i agree with you 100%
this is fact, yet this is a rumor site, anywhoo
mac will get back on track, but i wouldnt wait
around for them to, thats silly, get what you
need now, where ever you can.
 
i_b_joshua wrote...

the site you are currently reading is called macrumors. that's what it's all about fella, rumors.

You seem to be one of the few people who understands this. For many, these rumors turn into anticipated fact. Then they crash and produce disappointment and denial.

When I tried to express my belief that this chip was never going to see the light of day in Macs, many came forward and told me why they felt I was wrong. And they presented good arguments, too. For many, these rumors are equivalent to official announcements. For a long time, that's how I perceived them as well.
 
I don't get worked up on rumors

What I get mad about is the fact that I have to wait 4 years to go from 350mhz to 867mhz and I have to pay more now than I did in the past. Technology should get cheaper and faster. If you bought the high end iMac 2 years ago, you had a 500mhz machine and it cost $1,500, now it would cost you $2,000 and you would only go up to 800mhz with only altivec giving it the noticeable speed boost. In a bad economy, why would they raise prices? They thought things would be doing better by now and so they saw nothing wrong in making more expensive computers. They are wrong, if they decided to keep the iMac prices the same, they would still be selling like hotcakes reguardless of speed.
I would never switch to the dark side, but they at least know their processors will almost double every year. If we had some assurance of that on the Mac side, I think rumor sites wouldnt have become as popular. Instead what we used to get was 50mhz upgrades and now 100mhz upgrades. As far as I am concerned, the G4 is just like the 604chip. The 604 was faster than other chips, but not much faster than the 603 and was soon eclipesd by the truly faster G3. If moto would have been on the ball, we would have had the G5 by now. Now when we do get the G5, all those iMacs with G3's in them will look old and week, the stopgap G4's will be seen for what they really were.
Apple needs to stop planning for the future and just use a chip that is fast that exists NOW, not one that is on the drawing boards. And a chip that will not be in short supply like every other G4 they had.
 
Re: Re: x86?

Originally posted by dekator

<Sigh> How often has it to be said ?
IBM is forcing its RISC architecture, Intel has almost completed its next generation ***RISC*** processor. RISC will be the future and it is not "hinterland" at all. It's the front. It's possible that Apple will move to Itanium but they will certainly never switch to x86 (CISC) which is basically dying... No more circles to be squeezed out of that.

L'shana tova, Quitesure !
Itanium is *NOT* RISC. It's EPIC.
RISC isn't exactly the future. Today's processors have gotten so complex that RISC/CISC/EPIC doesn't really matter anymore.
 
Re: Re: Re: x86?

Originally posted by MacCoaster

Itanium is *NOT* RISC. It's EPIC.
RISC isn't exactly the future. Today's processors have gotten so complex that RISC/CISC/EPIC doesn't really matter anymore.

EPIC is RISC by another acronym that Intel coined because it doesn't want to admit that the RISC developers were correct. Remember that the Itanium at it core is a HP-PA chip set implemented on a single chip. HP-PA is RISC. If HP-PA is RISC, then the Itanium is RISC no matter what Intel and its apologists claim.
 
Re: Re: Re: Re: x86?

Originally posted by MisterMe
EPIC is RISC by another acronym that Intel coined because it doesn't want to admit that the RISC developers were correct. Remember that the Itanium at it core is a HP-PA chip set implemented on a single chip. HP-PA is RISC. If HP-PA is RISC, then the Itanium is RISC no matter what Intel and its apologists claim.
RISC and CISC used to be two different processor design philosophies - they were never anything more than philosophies, though. Calling a processor RISC nowadays means nothing, because the terms RISC and CISC are obsolete. There is no such thing as a modern pure RISC or pure CISC CPU; the two concepts have merged into whatever you want to call what they are today. Although Itanium descends from the HPPA, and is able to run HPPA code, it is not an HP-PA. (The HPPA was never pure RISC, anyway.) EPIC is a more accurate description for the Itanium because that term entails the technologies Itanium uses that other current CPUs don't (and the technologies Itanium doesn't use that other CPUs do).

Alex
 
Re: For the Post crowd...

Originally posted by LethalWolfe
...we're crossing lines here. Avid DS and Symphony are compositing/FX and finishing proggies. Not editing proggies. Film/Media composer are examples of Avid's editing proggies. And I've never seen an editing workstation at a post house that wasn't a Mac. I'm sure some people do use PCs, but the editing side of things is very Mac heavy. Now the finishing/compositing area is a different beast, and I even conceded that in my first post. Even though I've seen more Discreet proggies (Smoke/flame etc.,.) than I have Symphony or DS (granted DS is the new kid on the block).


And I don't know where you (e-coli) got the idea that you can't have an uncompressed Avid based editor on a Mac 'cause you can buy uncompressed flavors of Media/Film Composer. But I think that is a moot point 'cause many places (at least that I've been to here in the States) might have 5 or 6 off-line editors and only one on-line SGI machine running something from Discreet (or a similar ratio).

And I don't see Apple losing the post industry (read "editing") to PCs 'cause FCP is maturing very fast, has a huge buzz surrounding it, and houses in LA are already starting to switch to FCP 3.0 in favor of upgrading to new Avid MC systems.

In summary, in regards to editing Apple is still sitting pretty (and is gaining ground in the FCP vs. M/FC battle). In regards to FX, compositing, and finishing Apple can't really compete.


Lethal

From my friends and relatives in the Atlanta post scene, most of the Avids are PC based these days.

When a reseller came to my TV station a few months ago to demo Media Composer, they brought a Compaq PC based system. It was the worst Avid demo I have ever seen!

At a very large media company in Atlanta, (Think really, really big) they have an entire floor of a building outfitted with Avids. All are PC based.

Apple's situation with Avid pre-dates the release of FCP. I heard stories way back in 1996 that Avid wasn't going to develop Media Composer for Copeland. I never really heard why. Are there any discussions as to why Copeland was a failure?
 
Re: Re: For the Post crowd...

Originally posted by Scottgfx


From my friends and relatives in the Atlanta post scene, most of the Avids are PC based these days.

When a reseller came to my TV station a few months ago to demo Media Composer, they brought a Compaq PC based system. It was the worst Avid demo I have ever seen!

At a very large media company in Atlanta, (Think really, really big) they have an entire floor of a building outfitted with Avids. All are PC based.

Apple's situation with Avid pre-dates the release of FCP. I heard stories way back in 1996 that Avid wasn't going to develop Media Composer for Copeland. I never really heard why. Are there any discussions as to why Copeland was a failure?


Think bloatware. They really didn't have a good base to build on like OSX does. So it went in to development hell where the time and money build it was indefinite. So what do you do at that point? Scrap it, fire a few people, hope you have enough money to start over, and ask an old friend for some help.
 
Re: i_b_joshua wrote...

Originally posted by Kethoticus
For many, these rumors are equivalent to official announcements. For a long time, that's how I perceived them as well.

point taken

just try not to get wound up about it. ;)

i_b_joshua
 
I seem to remember on related threads on the new IBM chip, that some other sources close to IBM and others to Motorola that the switch to the new IBM processor was going to happen.

Considering that there is not substatiation in any of these rumours, it's merely one rumour against another. Which do you believe. I think they cancel each other out and we're back to square one.

Apple has options with PowerPC from both vendors, just like Microsoft has with Intel and AMD etc. Processor speed ultimately won't be the thing that will make Apple survive. Systems are getting fast enough now that soon benchmarks won't matter. What will make Apple survive the market share issue, is that it won't matter if you have a Mac in a Windows world, it will be effortlessly compatible. What will sell a Mac in the near future is 'Wow, I want one of those...' or 'Wow, I want to do that...'
 
Apple is not behind as some people think. With these applications able to take advantage of Altivec:
http://www.apple.com/powermac/processor.html
Absoft Pro Fortran
Adobe After Effects
Adobe Illustrator
Adobe GoLive
Adobe Photoshop
Adobe Premier
Alias|Wavefront Maya
Apple DVD Studio Pro
Apple Final Cut Pro
Apple iDVD, iMovie, iTunes
Apple Mac OS X
Apple QuickTime
Apple WebObjects
Avid Media Composer
Connectix Virtual PC
Deneba Canvas
Digital Origins EditDV
Discreet Logic Combustion
Discreet Logic Cleaner
Emagic Logic Audio
FileMaker Pro
Heuris MPEG Power Probe
Id Software Quake
Macromedia Dreamweaver
Macromedia FreeHand
Macromedia Fireworks
Macromedia Flash
Maxon Cinema 4D
Media 100 CineStream
Metrowerks CodeWarrior
MOTU Digital Performer
Netscape Navigator
NewTek LightWave 3D
Propellerhead Reason
Sorenson Video Codec
Toon Boom Studio
Wolfram Mathematica

And speeds up to 90% faster than Pentium IV:
http://www.apple.com/powermac/specs.html

thanks to Altivec, it really all depends how well designed the program you are using is at using Altivec. If for some reason your program isn't fast enough for you, complain to the developer, not Apple. Just because your program isn't fast, doesn't mean it all should be assigned blame to hardware or the OS. Before we grouch about whether or not the next Power4 makes it into Macs, let's try to at least get 3rd party software to catch up with hardware. If programs like Genentech's Blast can run 5 times faster on a Mac than a Pentium, it goes to prove software developers for the most part don't understand or don't care how to code their software to take the fullest advantage of the G4. Remarkably, Altivec is optimizing Adobe Premier to some extent, but not enough to make it worth it on a Mac as some people have posted benchmarks showing it isn't well coded enough for the Mac. Funny that Photoshop on the other hand is. I think Premier users need to contact Adobe and ask them why they aren't taking the fullest advantage of the G4 and optimizing their software for the G4.

It doesn't matter how fast the hardware is, if the software isn't there to keep itself optimized with it.
 
Originally posted by gopher
Apple is not behind as some people think. With these applications able to take advantage of Altivec:
http://www.apple.com/powermac/processor.html
Absoft Pro Fortran
Adobe After Effects
Adobe Illustrator
Adobe GoLive
Adobe Photoshop
Adobe Premier
Alias|Wavefront Maya
Apple DVD Studio Pro
Apple Final Cut Pro
Apple iDVD, iMovie, iTunes
Apple Mac OS X
Apple QuickTime
Apple WebObjects
Avid Media Composer
Connectix Virtual PC
Deneba Canvas
Digital Origins EditDV
Discreet Logic Combustion
Discreet Logic Cleaner
Emagic Logic Audio
FileMaker Pro
Heuris MPEG Power Probe
Id Software Quake
Macromedia Dreamweaver
Macromedia FreeHand
Macromedia Fireworks
Macromedia Flash
Maxon Cinema 4D
Media 100 CineStream
Metrowerks CodeWarrior
MOTU Digital Performer
Netscape Navigator
NewTek LightWave 3D
Propellerhead Reason
Sorenson Video Codec
Toon Boom Studio
Wolfram Mathematica

And it's important to note that, even with various parts of these programs hand-optimized for AltiVec, they still in many cases do worse in task-based benchmarks than their equivalent PC versions. GCC 3.1 in Jaguar has been improved to do some automatic optimization for AltiVec, but the degree to which it does this is nowhere near enough to boost performance to a great degree even in applications that lend themselves to matrix and vector operations. Meaning AltiVec optimization still requires much developer effort.

Not to mention the PCs that do beat the Macs in these benchmarks often cost much less than the Macs they beat. If a dual 1.25GHz G4 can beat a dual 2.2GHz Athlon at whatever task, that's great, but when you consider the Athlon costs half as much, well, that's not so great.
And speeds up to 90% faster than Pentium IV:
http://www.apple.com/powermac/specs.html

Depending on Apple for a source of objective benchmark information, I'm surprised that percentage isn't higher, like 300 or 400%. :rolleyes:
thanks to Altivec, it really all depends how well designed the program you are using is at using Altivec. If for some reason your program isn't fast enough for you, complain to the developer, not Apple. Just because your program isn't fast, doesn't mean it all should be assigned blame to hardware or the OS.

Why not complain to Apple? They're the ones who are selling these CPUs that use non-industry-standard math units that require tons of effort to exploit fully.
Before we grouch about whether or not the next Power4 makes it into Macs, let's try to at least get 3rd party software to catch up with hardware. If programs like Genentech's Blast can run 5 times faster on a Mac than a Pentium, it goes to prove software developers for the most part don't understand or don't care how to code their software to take the fullest advantage of the G4.

It also goes to show that the particular algorithm that Blast employs suits itself well to the AltiVec unit, and that because few other programs are so lucky, they will never achieve anywhere near the performance of Blast, hand-optimized or not.
Remarkably, Altivec is optimizing Adobe Premier to some extent, but not enough to make it worth it on a Mac as some people have posted benchmarks showing it isn't well coded enough for the Mac. Funny that Photoshop on the other hand is. I think Premier users need to contact Adobe and ask them why they aren't taking the fullest advantage of the G4 and optimizing their software for the G4.

The reason is obvious: Optimizing for AltiVec costs time and money. Let's assume that Product X contains two million lines of code. And let's assume that a competent programmer who earns $50,000/year is faced with the task of optimizing 50% (a million lines) of this program for AltiVec. Working at 1,000 lines per 8-hour day (a liberal estimate), it will take him over three years. That's obviously not acceptable, so Company X is forced to hire a few more programmers to make this job possible in a reasonable timeframe - let's say two more programmers, who earn the same amount and together can get the job finished in under a year. The total cost is $150,000 in labor for that year of development. This isn't even taking into account expenses for hardware/software, testing, marketing, etc.

This is $150,000 that Company X never would have had to spend (and doesn't have to spend on anyone ELSE's processor) if Apple's CPU was not so esoteric. It sounds to me like this is much more Apple's problem than third-party developers' problem. "Hey, port your software on over to the Mac. Nevermind that to achieve top performance, you'll need to employ labor-intensive programming tricks which will only run on our processors, and nevermind that the future of our processors isn't looking that great anyway, and who knows, we might jump platforms entirely in the next year without any advance notice, so when and if that happens, tough beans! But port to the Mac anyway! As we said, our CPU roadmap is a trade secret, but if you port to our platform, we'd be happy to provide you with a AltiVec Technical Summary PDF for free download, as thanks for being a valued Macintosh developer."

I just don't understand how the blaming of developers can be justified. If Macs actually had strong general-purpose FPUs, or if Apple would put more effort into its compiler, we wouldn't b ehaving this problem.

Alex
 
well, not to come in late, but IBM has two chips coming out.

One is based on the Power4 arch while the other is a PowerPC arch with some power4 based enhancements.

The Power4 is strictly for the high end market and PowerPC is for a wide variety of markets.

GPT
 
Hello, MOTO??

Apple needs to light a fire under that cell-phone company's arse and tell 'em to shape up, or ship out!!

There are plenty of companies out there who'd love to build processors/chipsets for Apple, but Apple has chosen MOTO as their sole vendor. This keeps prices artificially high and innovation stagnant. The PC world has 4 different companies manufacturing CPUs/chipsets. Prices are low and innovation comes fast and furious.

I really wish that they'd threaten to pick another vendor just so MOTO would get the lead out and make some world-class CPUs at reasonable prices.

The MHz gap isn't the problem; it's the price disparity with PCs that is the problem. Until Apple can stop marketing to Apple customers, they'll never increase their marketshare. And yes, they market to their own customers. When the Joe at CompUSA sees a Compaq for $499, and then an iMac for $799 and a G4 for $1699, which do you think he will buy?
 
Re: Hello, MOTO??

Originally posted by KingRocky
The MHz gap isn't the problem; it's the price disparity with PCs that is the problem. Until Apple can stop marketing to Apple customers, they'll never increase their marketshare.

Part of Apple's price disparity is entirely of their own making - they just charge very high prices. For a smidgen over what Apple would charge me for taking a new PMG4 from 256MB to 512MB (i.e for roughly 256MB at Apple prices) I've just bought 1GB. That's nothing to do with Moto prices (although they may well be above the odds due to lack of competition).

[A total of 1.25GB may be overkill at present though - Dervish, as my machine is called, hasn't managed to swallow more than 750MB yet - so I've nearly 512MB sitting there not helping much at present. But I'm working on it!]
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.