What Apple just announced with iCloud and iOS 5 is going to lead to a great increase in iPhone sales. Here's why I think this: 1. People who want a phone without syncing to a PC can now get an iPhone that is super easy to use and does not need a PC to work. iCloud will take care of things in the background, and it will just work. More people own phones than own PCs, and now this group will be encouraged to check out the iPhone without the hassle of syncing issues. They will see iOS 5 ads on TV and think, hey, I can do that! 2. Ever notice which consumer groups use Blackberrys the most? Right, teen girls. Why? BBM is free. No parent wants to pay for texting rates on standard plans, so they all get Blackberrys instead. But teens love Apple gear, and you know those teens would love to get an iPhone instead so they could have their music and apps on the device, but oh those texting charges! Well, with iMessage that problem is solved. Text as much as you want for free. Oh, it has to be iOS 5 to iOS 5 devices? Teens will pressure their friends to get an iPhone too so they can text for free. BBM has 40M users worldwide. Pretty soon 200M iOS devices will have the ability to text for free. This is a huge market that currently is underserved by Apple. No longer.