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I don't personally understand the need for these web apps. Presumably, I have my iDevice with me at all times. Why would I need to use the web version?

thats some assumption.

even if you did -- i find it much easier to input addresses via a keyboard on icloud rather than thumb it in. and if i need an address on computer it's much easier to copy and paste it from a browser than retype it.
 
I'm just happy to be able to use Notes without that damned Marker Felt garbage. Feel how you like about Helvetica Thin, but that font was a g-d travesty.
 
Apple can't afford a Miss right now. They have to hit a home run. If you look at it from a marketshare perspective, unfortunately they are not keeping pace. If you look at it from a profit perspective, same thing. They need to make this one stick and stick hard. I don't see a crappy me-too stark design hitting it out of the park.

Hopefully I'm wrong.

Agreed. Apples underlying continuing success is primarily due to how well the product addresses actual customer needs. Media reporting is also important (like critic reports on the Loan Ranger, which is actually a really fun & entertaining movie).
 
How ridiculous is it that people are considering a change in OS just because of icons? The world has gone mad
 
I really like the new design a lot. Very modern. Great that we get finally over this blueish design from 2007.

As Ive is saying in the promo video. A new start in many ways. Go :apple:
 
Shocked

I'm utterly shocked at the amount of people who dislike the look of iOS 7.

I think someone mentioned it in another thread, but how is adding the color scheme they chose automatically make you a 10yr old girl and unicorn lover?

I've been using Android since 2007 (Motorola Droid, Samsung Fascinate, and now Samsung Galaxy Nexus) and frankly I'm a little bored with it (the look). I'm actually annoyed with quite a few other things, but that's a whole different story.

I'm ready for a new look and after seeing iOS 7 pretty excited to make the jump to the iPhone despite their small 4 inch screen (yes I'm in the larger screen camp). It looks fresh and by today's standards looks very modern unlike what others have said.
 
This plus the iBooks app on OSX, indications of what the iOS7 design might look like on OSX.
 
sensible move, why use the older theme when you've got the newer and much better theme. cant wait to get my hands on iOS7.
 
It looks hideous, bland and ugly. Like something I could have thrown together using MS Paint and HTML 1.0 markup.

Honestly, I don't get the anti-skeuomorphism crowd at all. I liked the feeling that when I was scribbling a note I was doing so on what looked like an actual notepad, albeit a digital one. The haters have completely ruined what used to be a unique look for Apple, and for that I have to get used to using a Droid/Metro ripoff clone. Thanks for that. :p
 
I'm sorry to have to chime in with the negative here. I do have some appreciation of sleek design, and I have yet to make a final call on iOS 7, but this is not working on iCloud. There are areas that are better and worse, but things that turn me right off:

* The login screen actually looks like something Microsoft would do. Nothing wrong with that, they've done some decent designs, but the identity of it now feels Windows instead of Apple. Doesn't mean it should stay the same as it was, but now it looks like 'that other company'.

* The Mail icon looks like something I'd draw with CorelDraw back in the 90s. The gradient is horrible and the whole thing looks cheap. I don't think the old iCloud icons were brilliant as they were, but this is awful.

* The look and feel of Mail is dull and uninspired, and uninviting. Blue and grey with spidery thin vector icons. Again, has a very 90s aesthetic to it. Like using X11 on a UNIX box before colour and actual graphic designers were introduced. The folder icons simply look like some rather shoddy opensource hacker icons. No attention to detail, no proportions. Bad, bad, bad.

* Similar vibe with Contacts. It's all very 'techie' and not particularly beautiful.

* Calendar looks very corporate. No balls or fun. Kind of like the apps Google puts out. Actually 'corporate' would be the description for a lot of the other things too. Now I totally *loathed* the stupid turning page animation in Calendar on OS X (not so bad in the iPad, as it sort of fitted with turning pages with a finger), but this other extreme is not doing it for me either.

* Notes: boring. Grey. Corpoate.

* Reminders is actually better. The colouring and contrast gives it at least some life. Not fantastically inspiring, but not an immediate turnoff.

* Find My iPhone is OK.

* On the plus: the icons for Find My iPhone and Contacts have a nice minimalist vibe. Colours, shades and proportions work. Calendar is also OK. But ugh, that Mail icon needs to go. Switching from one 'app' to another is nicer.

Updated to add: I'm also concerned about so much focus on reinventing the design, versus improving usability. Many would talk about 'Apple eye-candy', not realising that their design was never just painted on. It was always about making the experience more joyful, easier, faster. Others tried to copy that by merely painting nice colours, but would always miss the point. Now there seems to be a real lack of innovation in actual usability. Designs always need to be refined and updated, but hopefully not at the expense of what really matters.
 
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Apple seems to be retro-grading from the beautiful colorful icons of the past. Whats next, black and white icons and color scheme?
 
I can understand people having a preference for skeuomorphic/rich texture design but I don't get how they can think it looks modern i.e. not dated. Seriously some of the skeuomorphic elements remind me of Microsoft Bob.
 
at beta.icloud.com?

Yep.
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Any idea if they plan on remaking the icons for their apps? (iWork, iLife, iBooks and such).

iBooks is already present on Mavericks with a new icon

Mail is missing delete button or i'm blind.

Just like on iOS. You can choose to delete or archive. Long press also gives the option on iOS.

Where's the Maps application?

On your iMac. On iOS you often get redirected to maps.apple.com/something when sharing an address... which then takes you to Google maps, for the moment.

The old icons have lost their spark. It's almost 2014... time for a change.

I think the old ones are timeless and even if I like the new ones, I think they might get old faster. For me, one of the signatures of Apple has always been their beautiful, high-res icons. I think that removing them on iOS makes sense, I just wish they stayed on OSX.
 
I can understand people having a preference for skeuomorphic/rich texture design but I don't get how they can think it looks modern i.e. not dated. Seriously some of the skeuomorphic elements remind me of Microsoft Bob.

There still is skeuomorphism on iOS7. Switch buttons, paper textures (those are horrible, why didn't they use a texture with smaller grain paper?).
 
If people don't upgrade or leave for another platform becaus they don't like the design then that's what people will do and Cook can demote or fire Ive.

That is a pretty big IF that might not happen.

And even if it does, ultimately Cook is responsible for signing off on all things that happen so if he didn't nix Ive he'd likely be the one with his head on the block.
 
* The login screen actually looks like something Microsoft would do. Nothing wrong with that, they've done some decent designs, but the identity of it now feels Windows instead of Apple. Doesn't mean it should stay the same as it was, but now it looks like 'that other company'.

How does it look like MS design? It's clean, uncluttered, without ads and nice typography. Doesn't feel MS at all to me. Do you have something from MS to compare it to?
 
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