I been saying for YEARS Apple needs to jump into smaller tablet market, which was growing much faster then "full sized" units.
Now Amazon and Google are driving the price of tablet hardware down faster then
Felix Baumgartner (360 mph straight down).
Is this a classic case of Too Little Too Late?
(more like Too Late, Too Expensive?)
Yes, a lot of nay sayers, but read the facts, iPad has lost market share (and don't give BS saying there are more tablet makers).
In 10" Class tablets Apple dominates, but add in all, it is about even.
It happened before, when "IBM Compatibles" made by dozens of companies sold well below what IBM, or Apple, sold for their machines. Apple only last few years turned it around, mainly becuase of iPod and iPhone.
ALSO, even if iOS is clearly better,
a lot of people DON'T GIVE A ****, to them
Android is "good enough".