Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
IDG World Expo's Greco... Quitting
- Thread starter MacRumors
- Start date
- Sort by reaction score
To add to all the others in my own silly way Apple has to stay in NYC.
You still want to know why you say....???
Duuuuuuhhh!! Apple.... Big Apple!!
See how nice that sounds together.
You still want to know why you say....???
Duuuuuuhhh!! Apple.... Big Apple!!
See how nice that sounds together.
I agree. Apple should stay in NYC
I really can't figure why they'd want to move to Boston anyway except if IDG wanted to save money.
But what's the benefit for Apple to be in Boston? Sounded like such a short-sighted idea. From a publicity standpoint, I could only think that it would hurt Apple's image to move to Boston.
In a way, to move it to Boston might communicate the idea that Apple's technology isn't professional enough/cosmopolitan enough to compete with the "big boys"...since so much business is in NYC. This would run counter to Apple's efforts to be taken seriously in the corporate world.
Just doesn't make sense who'd come up with that lamebrain idea.
Oh, that's right. Maybe it was someone at IDG... or someone who used to be at IDG...
hmmm....
I really can't figure why they'd want to move to Boston anyway except if IDG wanted to save money.
But what's the benefit for Apple to be in Boston? Sounded like such a short-sighted idea. From a publicity standpoint, I could only think that it would hurt Apple's image to move to Boston.
In a way, to move it to Boston might communicate the idea that Apple's technology isn't professional enough/cosmopolitan enough to compete with the "big boys"...since so much business is in NYC. This would run counter to Apple's efforts to be taken seriously in the corporate world.
Just doesn't make sense who'd come up with that lamebrain idea.
Oh, that's right. Maybe it was someone at IDG... or someone who used to be at IDG...
hmmm....
Re: I agree. Apple should stay in NYC
i agree with everything but this. you're really over analyzing, or assuming everyone else will. i think boston would be fine, except NYC is SO MUCH better in literally every way.
Originally posted by GeneR
In a way, to move it to Boston might communicate the idea that Apple's technology isn't professional enough/cosmopolitan enough to compete with the "big boys"...since so much business is in NYC. This would run counter to Apple's efforts to be taken seriously in the corporate world.
i agree with everything but this. you're really over analyzing, or assuming everyone else will. i think boston would be fine, except NYC is SO MUCH better in literally every way.
Everyone here is spectacularly wrong. Here's what really happened:
Apple decided after last summer's MacWorld NY that it wanted out of the East Coast convention altogether. There were five reasons: First, Javits is mind-bogglingly expensive, well more than bunches of television ads. Second, the 6-months interval locks Apple into a product release schedule that is unhealthy for its development. Third, and closely related, Jobs felt that the July MacWorld was a failure, and hardly worth the expense if it gives Apple a black eye anyway. Fourth, the convention model is antiquated since customers and media sources can easily see product releases on the internet whether they happen at a convention or not. And fifth, the Apple Stores could collectively hold an "event" that would serve the basic purpose of a convention, but would be truly national (and soon, international) in scope.
The problem with getting out of the convention was Apple's contractual obligation to IDC. (It could stop doing MacWorlds altogether, but can't pick some conventions over others.) Their solution was sheer genius: Cheerfully encourage IDC to create a new convention in Boston, then make sure the convention is doomed by refusing to participate. (Though I don't know this part to a certainty, the old contract was likely San Francisco and New York specific). Because IDC will already have expended considerable capital (financial and political) in moving to Boston, it simply can't afford to go back to NY, thus eliminating the East Coast convention and with it, Apple's legal obligation.
Greco was probably forced out, for making the critical error: failing to get Apple to sign on the dotted line before making new deals in Boston. Had he realized Apple's red-herrring strategy or even been more careful, he would have survived.
There's more to come with this story (Look for Apple at another high-profile event within the next two years).
elo
Apple decided after last summer's MacWorld NY that it wanted out of the East Coast convention altogether. There were five reasons: First, Javits is mind-bogglingly expensive, well more than bunches of television ads. Second, the 6-months interval locks Apple into a product release schedule that is unhealthy for its development. Third, and closely related, Jobs felt that the July MacWorld was a failure, and hardly worth the expense if it gives Apple a black eye anyway. Fourth, the convention model is antiquated since customers and media sources can easily see product releases on the internet whether they happen at a convention or not. And fifth, the Apple Stores could collectively hold an "event" that would serve the basic purpose of a convention, but would be truly national (and soon, international) in scope.
The problem with getting out of the convention was Apple's contractual obligation to IDC. (It could stop doing MacWorlds altogether, but can't pick some conventions over others.) Their solution was sheer genius: Cheerfully encourage IDC to create a new convention in Boston, then make sure the convention is doomed by refusing to participate. (Though I don't know this part to a certainty, the old contract was likely San Francisco and New York specific). Because IDC will already have expended considerable capital (financial and political) in moving to Boston, it simply can't afford to go back to NY, thus eliminating the East Coast convention and with it, Apple's legal obligation.
Greco was probably forced out, for making the critical error: failing to get Apple to sign on the dotted line before making new deals in Boston. Had he realized Apple's red-herrring strategy or even been more careful, he would have survived.
There's more to come with this story (Look for Apple at another high-profile event within the next two years).
elo
but what about MWSF? that was one of the coolest product releases ever, lol. and it was a month ago today--at a macworld. i don't see how they are so anxious to get out. sure, i have heard their rhetoric about doing so, but that doesn't seem to be how they acted in some critical places.
Well, that DOES make a lot of sense...
Who knows? It makes sense. But then throw a convincing argument here or there and a lot of people will agree. I guess it brings me back to square one: to reserve judgment and to admit ignorance on the subject. Thanks. This was very thoughtful information. Never knew my foot tasted so good! lol
Who knows? It makes sense. But then throw a convincing argument here or there and a lot of people will agree. I guess it brings me back to square one: to reserve judgment and to admit ignorance on the subject. Thanks. This was very thoughtful information. Never knew my foot tasted so good! lol
Once upon a time, there was a similar reaction when summer MacExpo moved from Boston, where it had been for years, to New York. Those that lived close to Boston bitched and moaned about a three and a half hour drive to NYC, etc...
After all Boston was the center of the Education Market and IT, bla bla bla. What is this New York City place you keep talking about?
But there were good reasons to move to NYC other than the Big Dig making a mess of Beantown.
After the Big Dig helped kill Boston as a convention market, I'm sure the rates offered to IDG were very enticing.
There are other reasons why both MacExpos are not necessarily the best thing for business.
Competition from other tech oriented must see conventions- I think both expos are regularly scheduled up against NAMM, CES, or COMDEX, maybe E3.
Timing in relation to selling season, which for Apple means an expo is immediately AFTER that season has ended. Christmas and School buying are very deadline oriented. You make a big show right after the deadline, you are offering too little too late. For the other big tech conventions, not geared nearly as much towards the end customer- the general populace, as towards the middlemen-retail buyers, if you were to consider the expo as EARLY rather than late, that lead time doesn't kill current sales for CES NAMM or COMDEX potential end customers, it merely primes the middlemen to plan their budget.
After all Boston was the center of the Education Market and IT, bla bla bla. What is this New York City place you keep talking about?
But there were good reasons to move to NYC other than the Big Dig making a mess of Beantown.
After the Big Dig helped kill Boston as a convention market, I'm sure the rates offered to IDG were very enticing.
There are other reasons why both MacExpos are not necessarily the best thing for business.
Competition from other tech oriented must see conventions- I think both expos are regularly scheduled up against NAMM, CES, or COMDEX, maybe E3.
Timing in relation to selling season, which for Apple means an expo is immediately AFTER that season has ended. Christmas and School buying are very deadline oriented. You make a big show right after the deadline, you are offering too little too late. For the other big tech conventions, not geared nearly as much towards the end customer- the general populace, as towards the middlemen-retail buyers, if you were to consider the expo as EARLY rather than late, that lead time doesn't kill current sales for CES NAMM or COMDEX potential end customers, it merely primes the middlemen to plan their budget.