Imagine that the company Apple Inc. did not exist. I approach you today, and have a quick chat to you, and show you some things. "Hi. I'm Steven Jobs and I've just started a new technology company called Apple. Our products include: computers, which we call 'Macs'; portable media players, called 'iPods'; and a touchscreen mobile phone, called the 'iPhone'. "Take a look at our notebook line. We call these the 'MacBooks':" "Here is our desktop computer range:" "Here are our 'iPods' - our portable media players:" "And finally, the iPhone:" *** What do you say?