- Allowed only 1 iPhone X per person (no matter if you’re buying outright or carrier locked)
- Locked the iPhone X to the person’s Apple ID for 3 months so no one else can use the phone other than the person who bought it (still returnable within 14 days of delivery/pickup)
- Made it ‘pay full amount’ only (no instalments/iUP)
Half of the shortage issues of iPhone X would be immediately get sorted, because this would mean more people would have a chance of getting one. No scalping, no hoarding, etc.
Almost every single person pre ordering it on 27/10 would get one on 03/11!
This strategy, if used during any kind of Apple pre order, would literally solve half the supply/demand issue, and later when there’s good supply, Apple can offer other avenues of getting the product.