Evidently. Maybe we shouldn't discuss it?
Oh, never mind. Let's discuss it...
I agree completely with what you're saying, but what I find truly fascinating is that customers can be persuaded to pay more, considerably more, for their 2nd choice (i.e., NOT what they want).
I'm impressed that Apple achieves this by turning an arbitrary day of its choosing (i.e., its new product release day) into something that has the same buying imperative of Christmas day, Valentine's day, Mother's Day, or someone's birthday. And by that I mean that a certain customer can be induced into buying (to excess, even) in an arbitrarily narrow timeframe.
I'm not knocking it. I just think it's really powerful retail mojo. Kudos to Apple.