If you had to bet your life on it, change in iPhone X pricing next year or not?

[ET iPhone Home]

Since the X is the phone of "tomorrow", is it safe to assume there is a $100 to $200 premium attached to this phone today? Do you think Apple will keep the same $1000 pricing structure next year with the iPhone Xs or do you think it'll be lower?

You had better believe the $1K pricing on iPhones are here to stay. If Apple releases the larger screen X in 2018, I would imagine the price for the X PLUS 64GB will be $1299 and the one wth 256GB will be $1449 with respect to the current X pricing of $999 for 64GB and $1149 for 256GB. We will be in the $1500 territory next year.

 

[Bazooka-joe]

Next years X s will be around £1200-£1250 and the plus with a larger screen may be as much as £1400

 

[theMaccer]

Dont think Apple would lower price, but we may see higher carrier subsidies.

 

[missbing]

I think the X+ will be the same as the current X price and the new regular X will be $100 cheaper. They will find a way to lower costs, so that margins are the same. I think being able to say starting at $999 instead of starting at $1099 is a lot easier for consumers to swallow.

X+ $999
X $849-899

 

[MacWins]

I think the X will be lowered by $100-200 with moderate spec bumps, and the X Plus will cost what the X costs now.

I think the X+ will be the same as the current X price and the new regular X will be $100 cheaper. They will find a way to lower costs, so that margins are the same. I think being able to say starting at $999 instead of starting at $1099 is a lot easier for consumers to swallow.

X+ $999
X $849-899

My thought as well.
That’d be nice!

 

[Super Xander]

They will not lower pricing. Or not by more than $50-100 if they do.

The new LCD iPhone with Face ID will be the new spot for where the iPhone 8 used to be.

The OLED phones will be for the higher pricing, mostly like TV’s today and the iPad Pros

 

[ET iPhone Home]

Dont think Apple would lower price, but we may see higher carrier subsidies.

LOWER? Like Apple did with the MacBook Pro? Okay...

 

[Another Day]

$200 is nothing. I spend ~$200 eating out daily.

Go make more money.

 

[boast]

Yes, along with iPad Pros and MacBook Pros coming back down in price

 

[rayricepudding]

It makes absolutely no sense for Apple to maintain phones having the same form factor as the 8, 8 plus or anything older. The iPhone X is clearly the future, and continuing to sell these older models will require developers to continue to develop apps for both screen ratios and with/without accounting for the notch. Not to mention, developers have already had to account for the regular vs plus iphone screens, and now have the X and potentially X Plus in the future - that's 4 different aspect ratios and screen layouts to develop for. No way Apple lets that become the norm.

So, what happens if Apple gets rid of the 8 and SE? They suddenly have no phone under the $1000 price point - this just won't allow them to compete with any other manufacturer. So they'll either drop the price of next year's version of the X to $800 or less and introduce a plus model at this year's X price points, or they'll introduce a new smaller model with the X form factor. If they go with the latter, they could potentially have an all new lineup of phones ranging from $650/$700 to $1350 or so.

 

[HylianKnight]

This is the feature I want on Apple’s next flagship phone (iPhone Xs?), a lower price and/or the current price for a Plus model. We shall see.

 

[1096bimu]

Since the X is the phone of "tomorrow", is it safe to assume there is a $100 to $200 premium attached to this phone today? Do you think Apple will keep the same $1000 pricing structure next year with the iPhone Xs or do you think it'll be lower?

No, they will most likely do:
iPhone (improved iPhone X 999)
iPhone plus (even more expensive)
iPhone classic (iPhone 8 with bumped specs or something)
iPhone SE (iPhone se with bumped specs)

 

[cwilliams706]

I can see the price staying the same, with an addition of a Plus-like model being introduced to inherit this price point. The other scenario would be for the for the price point to stay the same for the 2nd gen X, along with the introduction of a Plus-like model that’s more expensive.

 

[Pipper99]

Delete

 

[thadoggfather]

People found $1499 for a non touch bar base 13" rMBP outrageous on here/general, and retailers would often put them on sale to get some traction, so Apple lowered it to $1299... with a 128gb instead of 256 standard in 2016 model.

so they effectively didn't lower the price at all

I think if they do, they will do something like that skimping

I found 7+ 128 at $879 last year outrageous after riding the upgrade train with a subsidy (6s plus being the last contract phone I got)

Note 8 is $929 which is X-league pricing and Pixel2/Pixel 2XL are 8/8+ priced,


$999 is here to stay.

I think international markets could afford to chill out a little tho.

THATS getting in the orbit above and beyond imo.

I talked to Tim about this.







..(just kidding about last line)

 

[icewolf247]

There was a breakdown of parts in the X and the calculations are showing a higher markup on the X than the 8. Apple doesn't seem to have had a problem shifting stock at the current price. Why would they go cheaper?

https://gadgets.ndtv.com/mobiles/ne...chinsights-report-apple-profit-margin-1772081