I searched MRoogle and couldn't find anything similar, so here goes. If you were Steve, what would you do? Mac: I'd give a matte screen option on everything, have the cases of the computers come in colored aluminum like the iPods or white plastic or clear (i.e. put the "i" back in iMac). I'd try getting Core 2 Quad and or i7 into some computers, I'd add Blu-Ray, TV Tuners, some real video cards on the lower-end models. Lower the price of the mini back to $499. Bump up the MBA's specs. Maybe a new mini-tower and or cheaper laptop. iPod: Make a 32 GB iPhone, have the Classic, Touch, and iPhone come in colors like the nano. Maybe put a hard disk option in the Touch and iPhone lineup, give them both wireless n. TV: Make it the real deal; add a TV tuner, larger HDDs, and have it able to do general storage. Time Capsule: Lower the price! Do a Drobo like version with 4 3.5'' slots, a 1 TB, 1 disk model, a 2 TB, 1 or 2 disk (for RAID) models, and a 2 disk 4 TB model. What would you do?