The battery life sounds like a problem but I think Apple's approach to it helps them in the long run.
I assume they think of it this way:
Can we make it thinner and have the same battery life? DO IT!
Can we make it thinner and live with the battery life being slightly worse? Do it.
Can we make it thinner and have the battery life be significantly worse? Don't do it.
Can we make it thicker with better battery life? Don't do it.
I think this is a valid approach, I mean look at the iPhone, they have consistently made the battery life slightly longer while making the device thinner. By making it thinner, they can improve on the internal parts like the CPU's efficiency and use smaller parts to make room. I don't think they will ever make a device thicker for better battery life because this means they can be lazy with the internal parts, which I don't think is the Apple way.
I don't think that's true at all. For one, it's making the feel of it, when you hold it, better. For second, as I said above, it gives them an incentive to keep improving the software and internal parts.
I assume they think of it this way:
Can we make it thinner and have the same battery life? DO IT!
Can we make it thinner and live with the battery life being slightly worse? Do it.
Can we make it thinner and have the battery life be significantly worse? Don't do it.
Can we make it thicker with better battery life? Don't do it.
I think this is a valid approach, I mean look at the iPhone, they have consistently made the battery life slightly longer while making the device thinner. By making it thinner, they can improve on the internal parts like the CPU's efficiency and use smaller parts to make room. I don't think they will ever make a device thicker for better battery life because this means they can be lazy with the internal parts, which I don't think is the Apple way.
Even if the battery life is the same, they should have improved it instead of making it thinner for the hell of it. There's no purpose in making it thinner. It accomplishes absolutely nothing.
I don't think that's true at all. For one, it's making the feel of it, when you hold it, better. For second, as I said above, it gives them an incentive to keep improving the software and internal parts.