swingerofbirch
macrumors 68040
In my experience, during Apple's latter Intel days, they seemed to struggle compared to PC manufacturers with the category they created: lightweight, powerful machines, both in that they ran hotter than PC equivalents and were oftentimes heavier. There were PC equivalents that weighed less, throttled less, and even had discrete GPUs.
Now Apple has this huge leg-up with better chips, but it seems like their design team still struggles to make the best of what they have. It's not as if the Air is that light compared to what PC manufacturers are shipping with 12th generation Intel chips. Imagine Apple designing around those.
They obviously excel in some areas that they don't in others. I can't imagine they don't know how to do better thermal design. Maybe their designs have to do with what is easiest and most predictable in final assembly which they have far less control over? No idea, just a guess.
Now Apple has this huge leg-up with better chips, but it seems like their design team still struggles to make the best of what they have. It's not as if the Air is that light compared to what PC manufacturers are shipping with 12th generation Intel chips. Imagine Apple designing around those.
They obviously excel in some areas that they don't in others. I can't imagine they don't know how to do better thermal design. Maybe their designs have to do with what is easiest and most predictable in final assembly which they have far less control over? No idea, just a guess.