As someone who, over the past 30 years, has purchased half my Macs second hand, having the ability to upgrade the RAM and HDD are essential.
Frankly, I suspect if Apple continue with their notably higher prices, and combine that with an inability to upgrade after purchase - they are going to shoot themselves in the foot.
The long life of their products helps to ensure a strong second hand market, and as such people who do buy new can sell their old Mac to help finance an upgrade. But, if these machines lifespan is reduced by the lack of upgradability - resale falls, and eagerness to buy new may lag.
My point is that the M1 chip was never designed to be upgradable. We get superior performance from having all the components soldered onto the same chip, at the expense of being able to upgrade them after the fact.
Apple isn’t doing anything to stop users from upgrading their hardware. You just can’t, and I believe that’s a trade off most people are willing to make. Not everyone will upgrade their devices even if the opportunity presents itself, but everyone will be able to benefit from the improved performance.
There is no conspiracy here. We couldn’t upgrade the ram or storage in the Mac mini and iMac, and I don’t see why people would expect any different for these new line of Mac desktops.