Not really. People aren't really going to wear VR headsets to shop for furniture. VR is also cost prohibitive and impractical in this, and many other commercial applications. VR is probably going to be relegated to gaming and training sims.
AR on the other hand is primed for commercial applications such as this Ikea project. AR, from a consumers perspective, only requires the equipment we already own. No need for expensive nor cumbersome headsets and you don't lose the connection with the real world around you.
You can't really discuss AR and VR together. They are entirely separate technologies with entirely separate purposes.
I meant AR...