I don't really want to say this, but somebody has too.* I've been putting off buying an iMac over the last 5 years, mainly because of Apple itself. The design features are often relatively dated, and too limited in meanly spirited and begrudging features.* A cutting edge design and brand should be, cutting edge for the price.* Instead we got no bluray, why, other people can easily make one, Chinese sub $100 bluray players have licenses, was it because of. Issues and not involving greed or spite, for our good?* No touch panel, no 3d, no 4k+ resolution screen technology that has been possible for several years, these are design sins.* HP have had a lay down touch panel computer for a while, others have had other features.* Apple is too self obsessed with it's own reflection to see the dating of their own designs.* To me the iPhone and iPad are starting to look dated like the original Macs did.* Let's reflect on what was: In the beginning Apple stood for innovation, great little designs, visionary like by a man, not Steve Jobs, but Steve Wozniak.* I wanted one of those expensive little wonders, but they were expensive, and a bit quirky (the graphic mode of the Apple II).* But the suites moved in, remember Pirates of silicon valley, Steve was all hippy trend, but could not get financing from the suites. They struck out against Big Brother in their commercial for the original Mac, now they are as much big brother as some of the large companies out there in this field, with their little plain color boxes in our pockets, like little hands in there, with closed environments, and as has been known in the past collecting information, with bizarrely big contracts.** We shall do, has been displaced by they will do, and you will do. In the beginning, they created, then they went to Xerox and saw what they had created and then made the Lisa and Mac. Now they are completely against anything even looking like their product or brand, even to some low extent.** They protect their IP, but so much of it bares some similarity to work done years previously that I have seen, mainly unpublished (no malicious intent or method implied here, just the level of uniqueness given the extent that people arrive at similar solutions without knowing each others work). The costs, network contract manufacturing seems fine, but even losses of network manufacturers during low volume times has to be recouped latter. Also labor issues and intellectual property theft in the third world. A volume manufacturer should have enough capacity to cover it's minimum level of sales at least, to control the situation. In a home soil manufacture basis, machines can displace high cost workers and retain more money in the local economy, and intellectual property more easily protected in house. Certain components can be produced in house exclusively this way, to protect their IP. Steve continues to control, from beyond our present realm. Steve was a great man, somebody that could see a great product, understand it and take it forwards, like few others in the industry. That is a key asset, but a brand depends on more than that, you have to have people with the concepts to guide them to a product, and people, to market, and people to do the business and administration sides. So, you are looking for at least three senior people to work together. If we look at Microsoft, as another example, Bill got interested in the money side, and it worked for them, but you would not call MS as successful as Apple, or as creative, or great in that fashion. The problem when you get prematurely old and sick, is that your world shrinks in ever decreasing circles and becomes more back and white, so that the scope of your ideas and designs become smaller, I know. It is time for Apple to look at where it is going in the coming years and refresh and redesign many, increasingly, black and white lines. As for me, if they can deliver a cutting edge product this year, with open architecture that still allows store bought software, with as many optical drives as needed, for the existing premium pricing, I will be happy to buy, and I wish them the best. Otherwise, I will have to look for a nice big 27 inch+ surface PC. Remember, how many colors the Apple Logo used to contain, it was a vibrant product symbol. Don't bother telling me what you think, tell Apple!