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You can't really have it both ways. It's either for "a specific user group with specific needs", or it'll sell like hot cakes. Hot cakes don't tend to be made only for a small niche of people, that's kinda why they sell well.
Small is relative. Many Mac users will buy this display. In this regard it will sell like hot cakes.
 
Honestly, I think you've missed the point. I've noticed that others mentioned it to you so I won't be repeating it here

I watched the video and completely disagree with him. He missed the point, as so many other reviewers did..
 
I don't think so. My work is mainly Office-based too. I stare at text all day. My 27" 5K monitor gives me 2560×1440 real estate (which I consider necessary to have at least two windows side-by-side) and pin-sharp text, which is just perfect for my needs. A "4K" monitor only gives me pin-sharp 1920×1080 real estate; that's not enough for me (yes, I tried).

So, the Studio Display's price aside, a 27" 5K monitor is definitely not overkill for that kind of work IMO.

A "1080p" monitor doesn't provide pin-sharp text on macOS BTW. ;)

I must be the only person that runs their 5k iMac at native resolution :). I do for a couple of reasons...

1. I can't stand 2560×1440 on a 27" screen, way to much space used.
2. In terms of scaling it ruins viewing photos in the preview app and on the web. While apps like LightRoom handle scaling correctly (still showing you the true image size) other apps don't (like preview) and viewing photos on the web will show the images at 2x.
 
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I am very happy with my Studio Display. It works great. Yes, the camera must be improved, but apart from that there is nothing really missing from it. The display is really beautiful and the quality amazing. HDR is of course nice to have, but considering all the things that the new Studio Display has to offer, I can live without HDR..
Well at this price 120hz.
 
1. I can't stand 2560×1440 on a 27" screen, way to much space used.
I have two additional monitors, but I totally get yoir point. :)

I must be the only person that runs their 5k iMac at native resolution :)
I also do it for viewing pictures in Preview, for that very reason:
2. In terms of scaling it ruins viewing photos in the preview app and on the web. [...]
 
Negative reviews are IMO very understandable: for the price you used to (almost) get a 27 5K screen with a computer all-in-one (processor, motherboard, memory chips, disk drive + webcam + speakers) you now get: a 27 5K screen + somewhat beter webcam & speakers.

Even had Apple implemented improved technology (like higher refresh rate), this price would be quite high. But asking so much for a literally 8 year old panel is ridiculous.
 
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I can only assume Apple is the targeting current iMac owners who won't want lots of extra stuff on their desk (wires for speakers, web cams etc).
This is me exactly. I want an iMac for the simplicity on my desk, but I also want the power of the upgraded M1 chips that are available in the MBP and Studio. Both of those options would require me to have an external monitor and everything I'm seeing on the market is just...not cutting the mustard.

I'm still holding out hope for an iMac Pro (preferably with Target Display Mode, if I'm dreaming) or an upgraded iMac with a Pro, Max, or Ultra chip. If that product is truly dead, I'm not sure what I'll do. The Studio is enticing, but becomes less so when I'm tacking on $1500+ for a screen to go with it. The MBP has a screen, but I'll still want something bigger for more real estate so it doesn't really change anything on that front. To me, aesthetics are also an important factor otherwise I'd go for a non-Apple monitor. Frankly, everything else I've seen out there is ugly, thicker than an LED monitor should be in 2022, or (most likely) both. The closest thing I've seen come close to being a consideration is the NexMonitor but there are too many unknowns for me to seriously consider it.

I was really expecting Apple's new monitor to come in at $1k like the Thunderbolt Display but they overengineered this one and drove the cost up past what I'd believe many people are willing to pay. I understand the disappointment people have over the features that it's lacking that really should be there at this price point (HDR, mini LED, a height-adjustable stand that doesn't add an extra $400 to an already pricey display).
 
I’m guessing LG charges more than $200 for the panel. Since Dell exited the market there are no other 5K monitors for sale, and Samsung doesn’t make a 5K panel. If 5K had caught on in the Windows world the situation would be different.
I checked eBay for bare 5K panels and what I found was around $500 to $600. Considering that these are priced as high as the market will bear for buying from an unreliable source, I wouldn’t be surprised if LG charges $800 or more for the panels brand new. And, that kinda aligns with them making a reasonable profit at $1,299.
 
Finally got round to going to a Apple store today, took the 5K iMac shown in the signature with me to side by side it.

It says it all when even the store's own staff aren't interested in buying them, even if they could scrape up the money for it.

I used a side by side comparison of them on max brightness using the Apple Display DCI P3 profiles then inspecting the Eizo test - https://www.eizo.be/monitor-test/

Gradient intervals at 256 steps were considerably more noticeable on the Studio Display than the iMac, especially in Cyan and Magenta. So i'm fairly sure the panel in the Studio Display is a cheaper one than that in the iMacs.


Small is relative.

No it's not. Mac users account for about 9.5% of the desktop computer market, only a small segment of which are actually going to be able to cough up the price for this screen, let alone those who are looking at the practical elements of the screen and absolutely going "WTF?".
 
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I’m guessing LG charges more than $200 for the panel. Since Dell exited the market there are no other 5K monitors for sale, and Samsung doesn’t make a 5K panel. If 5K had caught on in the Windows world the situation would be different.

If Apple’s typical margins are any indication, they have a margin of about $600 on the base and closer to $800 on the upgraded models. That’s still more than a typical 4K display retails for, but suggests that LG is able to charge a premium because there are no alternatives. And the build quality of the ASD is outstanding. The LG 5K wobbles like a Jello mold with the height adjustable stand. The ASD is rock solid.

The most valid criticism is that $2,000 is a bit much for a height-adjustable monitor. Mini-LED isn’t realistic at this price point. All other monitors this size with Mini-LED are around $3,000. 120 Hz isn’t possible over DisplayPort 1.4. Apple also could have made the input pirt Thunderbolt 4. But realistically even at $1600 for height adjustment people would be complaining about the price.
if my memory serves me correctly, Windows has always been based on a 96dpi user interface so 5k 27" never had a chance in the Windows world. See the Surface Studio's display - 28" 4500 x 3000 (192 PPI for 2x scaling).

and as you mention, Samsung and Sharp have discontinued their panels so there is somewhat of a supply constraint working in apple's favor. complete speculation but I could see apple buying up most/all of LG's production for the next 6 months given that supplies are already tight, they know there likely won't be any competition for this monitor for the foreseeable future and they have a captive market to charge a premium price to. i hope later this summer/fall there may be another LG model or perhaps something from Dell.

in terms of price, there is definitely an apple tax but as as been mentioned by a few other posters there is just alot of "stuff" in this package that doesn't improve its capabilities as a display first and foremost. I have no interest in software updates every 8 weeks for my display. also when did height adjustment become a "premium feature"? I can see on $149 acer displays why theres no height adjustment but at this price point?
 
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I checked eBay for bare 5K panels and what I found was around $500 to $600. Considering that these are priced as high as the market will bear for buying from an unreliable source, I wouldn’t be surprised if LG charges $800 or more for the panels brand new. And, that kinda aligns with them making a reasonable profit at $1,299.
id have to disagree here. a small random seller making one off sales is going to shoot for a way higher margin than LG selling in quantities of 10s or 100s of thousands to apple. If the small seller is charging $500 no way apple is paying more than $300 in my opinion.
 
[…] if my memory serves me correctly, Windows has always been based on a 96dpi user interface […]
This didn’t prevent a slew of “4K” monitors ranging from about 104 (42.5”) to 185 ppi (23.6”) from appearing though. :) And Windows can do fractional scaling.
 
The HP Z27q is said to use a Samsung 5K panel. All other 5K monitors and iMacs use LG panels.
Unfortunately Panelook lists that panel as discontinued:


This didn’t prevent a slew of “4K” monitors ranging from about 104 (42.5”) to 185 ppi (23.6”) from appearing though. :) And Windows can do fractional scaling.
:p very true. my response would be the mammoth size of the PC market and gamers looking for "the next new feature" make it much less risky to put out a hodgepodge of specs.
 
As new interesting (to me) 27" monitors are suggested in this thread I'm adding them to a spreadsheet. However I really can't get past not having 5k (as I said a few posts up I run my iMac 5k in native resolution so going down to 4k will mean I'm losing screen area). If you have one you think should be on the list let me know.

Anyway, the two monitors so far that kind of stand out in terms of something dramatically better then the ASD are the Asus ($3k) and the Spectrum ($799-$997). The Spectrum being the only one that comes with a Glossy screen (which I prefer). Of course there are the concerns with how long it takes to get the Spectrum and customer support.

I'll keep adding and reposting if people are interested.. if people feel like it's spam I'll just keep it to myself :)

ModelCurrent PriceResolutionRefresh RatePanel TypeHDR SupportBrightnessContrastAdobe CoverageNotes
Dell U2720Q$5894k60IPS LED BacklitHDR 4003501300:183%
Dell UP2720Q$1,5194k60IPS White LED edgelight (?)No HDR Support2501300:1100%
ASUS ProArt PA27UCX-K$2,9994k60MiniLEDHDR10/HLG/Dolby Vision300-10001000:1
1m:1
99.50%
BenQ PD2725U$9494k60IPS LED BacklightHDR400250-4001200:1Not listed on their site. Found references from 77%-80%
BenQ SW271$1,0994k60IPS LED BacklightHDR 103501000:199%
Studio$1599-$21995k60IPS LED BacklitNo HDR Support6001205:1
(based on 2019 iMac)*
85%While no HDR support you can view HDR content on YouTube for some reason (same with my 5k iMac)
Spectrum Eve$799-$9974k144Nano IPS Oxide TFT LCDHDR10450-7501000:1
10m:1
71%16 Edge Lit Dimming Zones

Comes in Glossy or Non-Glossy
 
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in terms of price, there is definitely an apple tax but as as been mentioned by a few other posters there is just alot of "stuff" in this package that doesn't improve its capabilities as a display first and foremost. I have no interest in software updates every 8 weeks for my display. also when did height adjustment become a "premium feature"? I can see on $149 acer displays why theres no height adjustment but at this price point?
Consider that the 27” iMac didn’t have a height-adjustable stand option. It was fixed or VESA.
 
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id have to disagree here. a small random seller making one off sales is going to shoot for a way higher margin than LG selling in quantities of 10s or 100s of thousands to apple. If the small seller is charging $500 no way apple is paying more than $300 in my opinion.
You shouldn’t assume that a small random seller making one off sales is getting these direct from LG. :)
 
5k studio monitor that is going to be used for office based work??? Bit of an overkill don't you think? I use MS Office for mac, have done for many years (word documents and spreadsheets) and stopped at 1080p monitors because in my opinion anything higher is just overkill.

So I am curious, if your work is all MS Office based, why do you feel you need a very expensive 5k Apple monitor?

I'm not sure that I buy this argument. I mean, who needs an expensive $1,000 iPhone to make phone calls when a cheap $200 Android device will do? Who needs an expensive BMW when a Toyota will do? Isn't a Rolex watch overkill when an inexpensive quartz watch keeps better time?

We buy these things because they are nice, and not because they are needed.

In my case, I have an 8-year old Dell Monitor. Sure it was fine, but it was getting long in the tooth and I had longed for an Apple branded display that worked as well as the old 27" Thunderbolt Display did. One cable, full MacOS integration (autobrightness, keyboard adjustable brightness and volume settings, and TrueTone are really nice to have).

I had actually ordered a Dell U3223QE before Apple announced the ASD. Unfortunately, Dell seems unable to get it made and has pushed out my delivery date to late April. I had planned to run the two displays head to head and keep the best one. However, I have been happy with the ASD and will keep it and cancel the Dell.
 
You shouldn’t assume that a small random seller making one off sales is getting these direct from LG. :)
FWIW, Iiyama and Planar used 5120×2880 panels that were destined for iMacs — their monitors have the exact same glass front and unpopulated camera hole! — but scrapped due to... quality issues. This enabled them to sell the monitors for ≈$900 but buyers had to be prepared for surprises: my Iiyama had many “stuck” green pixels, for instance.

My point is: when buying “cheap” panels from someone, you may not know what you’re getting. :)
 
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I was disappointed for sure. Yeah if you compare it to the LG it's not outrageously priced, but the LG is nearly 3 years old. You'd think they would be able to get the price of that panel down a bit since then, or release a much improved version if they were going to keep that price. Prices of all other types of monitors have plummeted in that time. I never use the WebCam or speakers, so those are a waste. The stand is nice, but it looks like the adjustable piece is a requirement (for me at least) or it will be too low, but $400 for that is outrageous, so I'd buy the Vesa option, but why isn't that less money since it has no stand?! I wish they'd make a more basic monitor, even if 4k, in 27 and 32 inch options. Basically just a glossy, Apple looking version of one of the Dell or LG 4k monitors and price it much lower. That paired with a Mini would suit most semi-pro user needs.
 
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I was disappointed for sure. Yeah if you compare it to the LG it's not outrageously priced, but the LG is nearly 3 years old. You'd think they would be able to get the price of that panel down a bit since then, or release a much improved version if they were going to keep that price. Prices of all other types of monitors have plummeted in that time. I never use the WebCam or speakers, so those are a waste. The stand is nice, but it looks like the adjustable piece is a requirement (for me at least) or it will be too low, but $400 for that is outrageous, so I'd buy the Vesa option, but why isn't that less money since it has no stand?! I wish they'd make a more basic monitor, even if 4k, in 27 and 32 inch options. Basically just a glossy, Apple looking version of one of the Dell or LG 4k monitors and price it much lower. That paired with a Mini would suit most semi-pro user needs.
I think MKBHD summed it up pretty well. The ASD is not a good deal, but if you want a quality 27" 5k screen, this is now your only option, now that the 27" iMac is discontinued (other than refurb). (The LG 5K ultrafine is not the same quality package.)
For those coming from a 27" 5k iMac, lower your expectations for any meaningful display improvement.
 
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I was disappointed for sure. Yeah if you compare it to the LG it's not outrageously priced, but the LG is nearly 3 years old. You'd think they would be able to get the price of that panel down a bit since then, or release a much improved version if they were going to keep that price. Prices of all other types of monitors have plummeted in that time. I never use the WebCam or speakers, so those are a waste. The stand is nice, but it looks like the adjustable piece is a requirement (for me at least) or it will be too low, but $400 for that is outrageous, so I'd buy the Vesa option, but why isn't that less money since it has no stand?! I wish they'd make a more basic monitor, even if 4k, in 27 and 32 inch options. Basically just a glossy, Apple looking version of one of the Dell or LG 4k monitors and price it much lower. That paired with a Mini would suit most semi-pro user needs.
Why would they lower the price? The cost of the Apple display is not based on the price they have to pay for the panel and all other parts. It's based on their market research what the target audience will likely pay for a monitor like this.

Argue about specs is fine, but arguing about the price is pointless and leads to nowhere. Either you find the monitor too expensive, then just don't buy it. Or you find it good value, go ahead and enjoy. The monitor is not too expensive. It may be too expensive for you (not you personally). And I don't mean that in a condescending way of being rich or too poor to buy the monitor. I mean the price is subjective, people value things differently. For some this monitor doesn't provide enough value for the price and for some it does. Like with everything in life.

However, I do have to say it is silly from Apple to go through the trouble of developing a height adjustable stand and still offer the standard non-adjustable as the basis. Objectively, the adjustable one is superior in every way so an inferior solution should not even be an option for a company like Apple, this does look poor for them and indeed a sad attempt to milk customers even more for something that should be standard.
 
This display is targeted to a specific user group with specific needs. For everybody else this is not the display they should be considering..Apple has made this display for all Mac users who want a 27" display at 5k resolution. For those people this is an excellent choice. Is it expensive? Yes! Is it worth it? Yes! Are there other options out there? No, unless you want to spend 1300$ for the LG plastic monitor. This is the truth and despite what everyone here writes or whatever YouTubers say, this display will sell like hot cakes.
No. THey made a display for people who want 5K resolution at 27" AND who want fancy speakers, a webcam, Siri, etc etc. They did NOT make it for people who really just wanted a very good 5k, 27" screen without all that.

I don't get why this is so hard for some of you to understand. If someone wants all of the stuff packed into the SD it's not badly priced but it's packed with things that do nothing to make it better as a monitor.

If there were several other good 5k monitors out there, this would be much less disappointing but there is, as far as i can tell, just one other choice and many of us were hoping Apple would hit a home run with this. Instead, it's a blooper single that might turn into a stretch double.
 
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Why would they lower the price? The cost of the Apple display is not based on the price they have to pay for the panel and all other parts. It's based on their market research what the target audience will likely pay for a monitor like this.
Exactly this. If Apple meets an internally projected rate of sales of these monitors at retail price, that means they priced it correctly from their perspective. If you do see Apple lower the price, that means they screwed up. Or they're selling B-stock at slight discount.
 
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No. THey made a display for people who want 5K resolution at 27" AND who want fancy speakers, a webcam, Siri, etc etc. They did NOT make it for people who really just wanted a very good 5k, 27" screen without all that.

I don't get why this is so hard for some of you to understand. If someone wants all of the stuff packed into the SD it's not badly priced but it's packed with things that do nothing to make it better as a screen.

If there were several other good 5k monitors out there, this would be much less disappointing but there is, as far as i can tell, just one other choice and many of us were hoping Apple would hit a home run with this. Instead, it's a blooper single that might turn into a stretch double.
Well, nobody forces you to use the webcam and speakers (which are btw amazing). Personally I wouldn't buy the Mac Studio if the Studio Display didn't have integrated speakers and webcam. I just don't want to have extra things on my desk that take up space and do not integrate well with macOS. As soon as I heard that the Studio Display had an integrated camera and speakers, I went out and ordered it.
 
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