Just this week I saw two stories with negative comments from designers, mostly from design firm New Deal Design. One was in Fortune the other in design publication Dezeen. The Fortune article never even mentions that one of New Deal Design's clients is Fitbit. Then of course we have the Slice Intelligence report that many in the media jumped on to push the narrative that Apple Watch is a flop. Meanwhile Fitbit stock is up 13% over the last 5 days and 60% over the past month. I find all of this a bit curious. Why is the media so interested in an analytics firm that has no real track record in market research and prior to their Apple Watch findings most people had never heard of them? One could argue tracking receipts would be a phenomenal source of information for all sorts of products yet we hear nothing about how predictive it is for anything other than Apple Watch. Why? And what's the point of interviewing a competing products design team for their opinion on Apple Watch? Are we supposed to conclude the Watch is a flop because a 3rd party design firm involved with the design of Fitbit is slagging it off? I'm trying to understand the motivation for this. I suppose it could just simply be that Apple FUD is good for clicks and page views. But I do find it curious we're seeing some of this after the Fitbit IPO.