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Original poster
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Blurred images emerged online on Wednesday morning purporting to show what looks like an Apple-made standalone display in a specially prepared testing environment. The images were posted on Chinese microblogging site Weibo and later picked up by mobile leaker Benjamin Geskin and shared on Twitter.

apple-tv-set-1j-800x604.jpg

A Google translation reveals that the original Weibo post refers to the pictures as "Apple OLED TV spy photos", and claims that the display is "about 60 inches" with a narrow frame design and a metal shell.

apple-tv-set-3-2-800x611.jpg

The first two photos show a closed-circuit TV screen outputting front and rear camera angles of the alleged Apple television mounted on a rotating test bed in the center of an acoustically insulated room, with connecting cables running down a table into the floor. While the original Weibo post notes that two black spots at the bottom of the screen depict a camera, these aren't visible in the photos.

apple-tv-set-4-800x1056.jpg

A third image appears to be taken from the door shown in the previous two images, while a fourth photo, below, shows what looks like the same display from a different angle, connected by orange cables to large unidentified testing equipment.

Screen-Shot-1-1-800x600.jpg

It's virtually impossible to say anything definitive about the contents of the photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products.

As far as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report two years ago essentially confirmed that Apple had shelved its TV set plans back in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.

Apple is rumored to be working on a fifth-generation Apple TV box that's able to stream ultra high-definition 4K video and it may well launch this year, so whether or not this could see Cupertino revive its plans for an accompanying or integrated television set remains to be seen.

Discounting the "60 inches" reference in the Weibo post, this leaves the possibility of an Apple-branded external computer monitor. Apple discontinued its nearly five-year-old Thunderbolt Display in 2016, but the company is said to be working on a "pro" display to accompany a future Mac Pro machine due next year. 4K and 5K LG Displays are already available from Apple, but these don't fit with Apple's usual aesthetic and have been prone to issues.

Whatever the origin of these photos, it's best to take them with a grain of salt, for now at least.

Update: Less blurry versions of the images were posted to our forums earlier this week, with multiple related forum accounts suspiciously created to discuss the photos before the discussion thread was deleted. Forum member brock2621 also found some suspicious artifacts in the images.

Article Link: Blurry Leaked Images Depict Alleged 'Apple OLED TV' in Testing Facility [Updated]
 

heyitsmecarlos

macrumors newbie
Jul 18, 2010
16
10



Blurred images emerged online on Wednesday morning purporting to show what looks like an Apple-made standalone display in a specially prepared testing environment. The images were posted on Chinese microblogging site Weibo and later picked up by mobile leaker Benjamin Geskin and shared on Twitter.

apple-tv-set-1j-800x604.jpg

A Google translation reveals that the original Weibo post refers to the pictures as "Apple OLED TV spy photos", and claims that the display is "about 60 inches" with a narrow frame design and a metal shell.

apple-tv-set-3-2-800x611.jpg

The first two photos show a closed-circuit TV screen outputting front and rear camera angles of the alleged Apple television mounted on a test bed in the center of an acoustically insulated room, with connecting cables running down a table into the floor. While the original Weibo post notes that two black spots at the bottom of the screen depict a camera, these aren't visible in the photos.

apple-tv-set-4-800x1056.jpg

A third image appears to be taken from the door shown in the previous two images, while a fourth photo, below, shows what looks like a completely different device - a vertically standing chassis similar in style to a Sony PlayStation 4 but with an Apple logo on the side, connected by orange cables to large unidentified testing equipment.

Screen-Shot-1-1-800x600.jpg

It's practically impossible to say anything definitive about the contents of the alleged leaked photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products.

As for as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report essentially confirmed that Apple had shelved its TV set plans in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.

Apple is rumored to be working on a fifth-generation Apple TV box that's able to stream ultra high-definition 4K Video and it could launch this year, so whether or not this could see Cupertino revive its plans for an accompanying television remains to be seen.

Discounting the "60 inches" reference in the Weibo post, that leaves the possibility of an Apple-branded external computer monitor. Apple discontinued its nearly five-year-old Thunderbolt Display in 2016, but the company is said to be working on a "pro" display to accompany a future Mac Pro machine due next year. 4K and 5K LG Displays are already available from Apple, but these don't fit with Apple's usual aesthetic and have been prone to issues. Whatever the origin of these photos, it's best to take them with a grain of salt, for now at least.

Article Link: Blurry Leaked Images Depict Alleged 'Apple OLED TV' in Testing Facility

the "entirety different device that looks like a PS4" is just the same TV, look at where the grey border ends, its like the TV is just faced diagonally from us.
 

Hustler1337

macrumors 68000
Dec 23, 2010
1,842
1,595
London, UK
Top Tip: If you are going to sneak into an Apple lab and take pictures, take a decent camera!
Come on, we all know it needs to tick the 'blurred image' checkbox for the images to lack any credibility.

the "entirety different device that looks like a PS4" is just the same TV, look at where the grey border ends, its like the TV is just faced diagonally from us.

Damn, never looked at it that way. Makes sense now. MacRumors had us thinking its a PS4-esque device :p
 

GubbyMan

macrumors 6502
Apr 3, 2011
446
2,085
Looks like legit Apple design. The attention to detail, even to the surrounding environment like the wood table tells me that this is a real thing going on at Apple. For a TV like this, I imagine that the design is the main focus during its development process and that would be the reason they put it on a spinning platform. The stand looks thick enough that it could have integrated front-facing speaker array similar to what the iMac has but on a larger scale.
 
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Sunny1990

Suspended
Feb 13, 2015
1,660
5,196
Metal body, thin bezels. Around 60-inch. Design Looks decent. This is going to be really exciting September event, Apple will introduce new devices
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Edit :- According to this Article :-
Steve Jobs Was Working on an Apple TV Set Even After Stepping Down as CEO

Walt Mossberg says that Jobs called him the night he said he was handing over control of Apple to Tim Cook and told him about his plans for a television set. “I think we figured out a way to do it, and it’s going to be fantastic,” Jobs said.
 
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Arran

macrumors 601
Mar 7, 2008
4,848
3,781
Atlanta, USA
Love the "fact" that even when they are super early in prototyping, they still manage to put a clear and easy to recognize Apple logo on the back. Right in the middle of it.

I call BS! :D

Looks like EMC testing/certification. Having the logo (and other final labeling) visible on the product is a requirement in some countries. This is because the product being tested/certified must appear EXACTLY as it will when it is eventually sold. It's all photographed and documented so it can be confirmed later in the field if the cert is called into question.

So it could be final (if this isn't some hoax?)
 

Porco

macrumors 68040
Mar 28, 2005
3,315
6,909
A beautifully designed Apple television with a super-fast UI and quality internals would be lovely, but I bet they'd still ruin it by not including any HDMI ports or some such nonsense. I hope they prove me wrong. If this is even real.
 
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