Unlike the iPhone, which immediately demonstrated real-world utility—email, web browsing, GPS, all in your pocket—the Vision Pro lacks that clear value proposition. What Apple needs is a killer app that makes the device essential. Steve Jobs was brilliant at this: when he introduced the iPhone, he didn’t just present the hardware—he showed exactly how it would change the way people live and work.
The AVP / iPhone both being revolutionary comparison has been overdone, I am guilty of it myself. I do think the case can be made the technology is equally revolutionary, but you are right, the iPhone had a much clearer use case. so if we are going to judge by use case, yep the iPhone is the clear winner.
But, I am not sure Apple wanted to make a clear use case that would pigeon hole the new technology... I know I know, what kind of bad business model is that... glad you asked.
Clearly, a lot of impressive engineering went into the Vision Pro, and the product itself is technically remarkable. That said, it's hard to understand why Apple is putting so much effort into it. Sales have been underwhelming, and most consumers don't seem to have a strong, everyday use case. A friend of mine who bought one rarely uses it—it mostly sits on a shelf and occasionally gets shown to guests as a novelty.
Others have made the point about sales not being relevant better than I could, so I wont go over that, and I will play right in the hands of those that like to complain its just a beta test platform, by agreeing yep, its a beta test platform. Despite all the sci fi movies making translating hand gestures into computer input look easy, it's not. and unlike the relatively simple 2D gestures of flat devices, this is in 3D, much more difficult. It's a whole new language. And that takes time to develop and refine. The AVP is improving at a rate faster than the iPhone did. It's really the one product that is getting noticeably better each month. And I liked it on first purchase. My point is, this technology was never going to be perfect right away. Apple had been developing it hidden away for a decade, it was time to let it out. And I agree, it will not be mainstream until it's lighter and cheaper. But that technology will arrive one day, and Apple will be positioned to take advantage of it by having the software side of things done. Others will scramble to catch up. Apple is clearly playing the long game here, because this whole discussion of it not being the future reminds me of the 1984 when people were saying no one sane would really want a graphical interface when text interfaces were so much easier and faster. Surprise.
So yes, they are continuing to put in the effort so that they lead the way of this new interface, just like they did with graphical interfaces.
And, for me, yep it's expensive but I can afford it and am enjoying this preview. And, it is a great way to watch movies, view pictures, panoramas rock! and I use it to go through my email etc. Love the large screens.