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Do any of these companies get into a relationship with Apple thinking it's going to be a wonderful infinite thing? Unless you're small enough for Apple to just gobble you up with little risk, they will entice you, milk you, then kick you to the curb. It's kind of their thing.
 
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  • You have to send notice. As a corporate, you don't say, "We wouldn't use your services from tomorrow".

Well depending on the contract you have, you might actually be able to say that... But in this massive case there might be a run-off period
 
This is a strange move not to buy the company, especially with the performance of the recently announced Furian architecture. They must be certain that their solution can outperform it.
 
It's all down to profits. Not a big secret. Apple wants to keep the billions themselves.

One example that Apple will ditch Intel one day too: to pay Intel $250 USD for a CPU, or to have the IP to make x86 chip yourself for $30 USD. I think you can do the math. Apple needs its big cut and same time it needs to be competitive. The less there are mouth to feed, the better for them.
Have you considered the cost of developing a silicon design? On 14 nm it is around 270 000 000 USD. 10 nm will increase this cost.

Apple does not have to pay Intel for CPU development, they buy, what Intel provides, at their prices. But do not make mistake that it is cheaper to develop. Even if each CPU costs 30 USD, they still have to design it, validate, introduce and manufacture. It all consumes time, money, and effort.

For example. AMD has paid 50 000 000 USD per year for development of Ryzen CPU. It cost them 200 mln alone, over the period of 4 years. And this is cost BEFORE manufacturing phase.
 
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65 million pounds a year in license fees in the context of iPhone sales and all the other Apple mobile devices is pretty meaningless.
 
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Apple inc messing with British working folks livelihoods.

There is a fine line between love and hate.

1. Right now, brits have no right to complain about messing with anyone's livelihood in my book.
2. It seems Apple paid lots of British working folks a lot more money for joining Apple.
 
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Apple probably stole all the IP they could and handed it over to it's new China R&D center. More greed for Apple.
So what evidence do you have, or are you just talking out of your arse?

Have you considered the cost of developing a silicon design? On 14 nm it is around 270 000 000 USD. 10 nm will increase this cost.

If you consider that Apple pays Imagination about $65 million a year, and that is 2/3rds of their revenue, I do _not_ think it costs Imagination $270 million to build a chip, because they would have been bankrupt years ago.
 
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"Apple has not presented any evidence to substantiate its assertion that it will no longer require Imagination’s technology, without violating Imagination’s patents, intellectual property and confidential information. This evidence has been requested by Imagination but Apple has declined to provide it."

so, this would mean then Apple is willing to violate their patents...

okey-dokie.... We know how well that turns out.

 
If you consider that Apple pays Imagination about $65 million a year, and that is 2/3rds of their revenue, I do _not_ think it costs Imagination $270 million to build a chip, because they would have been bankrupt years ago.
Imagination DOES NOT build chips. They only design IP, just like ARM. Companies later license it, and pay the manufacturing costs of it, but the design costs are consumed by Imagination.

Cost of Designing, validating, implementing, and manufacturing. All adds up to the number you quoted. Apple previously only had implementing and Manufacturing costs in their Chips.
 
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So what evidence do you have, or are you just talking out of your arse?



If you consider that Apple pays Imagination about $65 million a year, and that is 2/3rds of their revenue, I do _not_ think it costs Imagination $270 million to build a chip, because they would have been bankrupt years ago.
Look at Apples IP theft lawsuits....that should answer any questions you have. It makes sence when you consider the entire Chinese economy is based on IP theft. Where do you think all the knockoffs in the world come from?
 
Have you considered the cost of developing a silicon design? On 14 nm it is around 270 000 000 USD. 10 nm will increase this cost.

Apple does not have to pay Intel for CPU development, they buy, what Intel provides, at their prices. But do not make mistake that it is cheaper to develop. Even if each CPU costs 30 USD, they still have to design it, validate, introduce and manufacture. It all consumes time, money, and effort.

For example. AMD has paid 50 000 000 USD per year for development of Ryzen CPU. It cost them 200 mln alone, over the period of 4 years. And this is cost BEFORE manufacturing phase.
The 30 USD was design included. Sure R&D has to be included in the price. So, if Apple uses 100m USD for R&D, and then creates 10 million CPU's, it's 10 USD per chip.
 
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It's all down to profits. Not a big secret. Apple wants to keep the billions themselves.

One example that Apple will ditch Intel one day too: to pay Intel $250 USD for a CPU, or to have the IP to make x86 chip yourself for $30 USD. I think you can do the math. Apple needs its big cut and same time it needs to be competitive. The less there are mouth to feed, the better for them.

You clearly have no idea how much it costs to make CPU's, $30 Haha, LMFPO.
Just do some research before you write things like this, just one chip making machine from ASML will cost more than you probably ever make in your lifetime.
 
I understand that, but I thought those kind of communication between companies were confidential and not made public.
As an example we read rumours about Samsung or TSMC manufacturing the next SoC, but we don't have official statements from Apple about that kind of things.
It's about securities filings when you have a fundamental change in your business. In this case they're losing a huge customer and part owner and employees. That will effect their ability to do business.
 
Hmm well I won't expect the iPhone to have class leading graphics in 2 or 3 years time now then...
They should have invested in Imagination, not killed them off!

I guess this is yet another move to save money as per Cooks Apple, because they are so cash strapped, and another move to building their own chip which will no doubt power everything they build including computers, if they still make them, they really couldn't care less about Windows running on a Mac anymore..
 
The 30 USD was design included. Sure R&D has to be included in the price. So, if Apple uses 100m USD for R&D, and then creates 10 million CPU's, it's 10 USD per chip.
From what I remember, each A9 chip costs Apple around 20 USD. And this is manufacturing cost only, when you consider that 14 nm Wafer costs 7500$. You are getting around 375 chips from each wafer, with good yield.

Silicon design only increases costs. Companies are using IP from Imagination or ARM, to save TONS of money, effort, and time on well... designing the chips. All they have to do with licensing is to Implement and Manufacture.
To Tim cook it's not.
It has nothing to do with money, because effectively, Apple will pay more money for each CPU design, but it has everything to do with performance and efficiency. Apple is perfectly capable of delivering much better hardware than Nvidia, AMD, Imagination, put whoever you want here.
Hmm well I won't expect the iPhone to have class leading graphics in 2 or 3 years time now then...
They should have invested in Imagination, not killed them off!

I guess this is yet another move to save money as per Cooks Apple, because they are so cash strapped, and another move to building their own chip which will no doubt power everything they build including computers, if they still make them, they really couldn't care less about Windows running on a Mac anymore..
And why is that? I am laughing my ass off, when I am reading comments like this. Apple has the best silicon design team in industry. Yet there are people who believe that ditching Imagination is bad thing.

Bonkers!
 
Hmm well I won't expect the iPhone to have class leading graphics in 2 or 3 years time now then...
They should have invested in Imagination, not killed them off!

I guess this is yet another move to save money as per Cooks Apple, because they are so cash strapped, and another move to building their own chip which will no doubt power everything they build including computers, if they still make them, they really couldn't care less about Windows running on a Mac anymore..

Apple already has custom designed GPU's in their iPhones since iPhone 6S.
 
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