I went and looked at the full scorecard. I knew less than ten of these messaging apps. I had no idea how many were out there. The problem for me is that in order for it to work everyone has to be on the same app. Fortunately, iMessage works for me since 90% of the people I chat with (that would be a total of less than 10 people) are on the iPhone. And since SMS is integrated and works for that one other person, I am just fine with iMessage. Very happy to hear that it is very secure as well.