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iMovie '08 Was Originally Called 'First Cut', Ubillos on Final Cut Pro X

dagamer34 said:
Here's a list of similar situations where Apple's secrecy was to their disadvantage:
1) "Antennagate"
2) iOS "location tracking" - heck, they had congressional meetings on that one
3) Lodsys patent trolling
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The people who actually matter - consumers - didn't even notice. The proof is in the backlash pudding - meaning there wasn't any. When there are no appreciable consequences for your handling of a situation x and y and z, then your handling of situation x and y and z was just fine.

Stick with reality. Apple's secrecy is one of the primary reasons they now have $70 billion in cash burning hole in their pocket and why today they can do virtually anything in tech with a more than reasonable chance of success.

Those there points you've got - they're as minor as you can get. A very fair and easy price to pay considering the incredible benefits of Apple's overall strategy - both to Apple and consumers at large.
 
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Seeing this FCPX shocker from the outside is a little hilarious.

It so perfectly mirrors what's happened to every architecture, design & engineering firm with regard to software over the last 20 years.

Those of us who've gotten used to and built our businesses around 15 years of AutoCAD, invested millions of hours in our highly customized workflows, memorized tens of thousands of operations, commands, methods of visualization & thinking geometrically & building massively complex structures upon that... well, it's all the old way. Every time we get a minor software update, we grumble about training on new features taking away from production.

And then...

You see what the new guys down the street are using. It does amazing things. It does them for you. It's the future. So you get it. And it completely trashes your entire business and everything you do and know.

We scream and rant and rave, and look for alternatives that more resemble our tried and true old way. ...but in the end, we retire or wander off, and are replaced by children who do it the new way.
 
the vj said:
I make 120K a year and I have 8 video editors...

...we have to re compress 8 movies per week into H264 and it takes around 6 hours each just because stinky Compressor only recognizes one core.
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Well then you should setup QMaster correctly so Compressor will see all your cores. It uses all eight cores on my Mac Pro. ;) I don't think it's a software issue I believe it's a user issue.
 
ggbrown said:
Out of curiosity, are you forced to go to FCP X right now?

It seems to me that with all the uproar over this, the strongest statement the video editing community could make is to NOT adopt the product at this time, and wait until any substandard/missing features are addressed by Apple.

There are a lot of "This sucks! I can't use it!" statements being made....so people...don't use it.

Just sayin'
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....Uh, YEAH. If you don't already have your own seat of FCS 3 you're going to have to hunt down a copy and possibly pay double on eBay for it since Apple's decided to stop selling it all together. The other option is to just switch to Adobe and get CS 5.5 Master Collection or Avid MC, which a lot of people are planning for unless Apple makes some kind of extreme public announcement on a major path change SOON. I mean when FCP gets blasted on Conan that just gives everyone the free right to totally bash on Apple which will force them to address this...if they are still smart. At this point it's in the same category as iPhone antenna issue and the "Apple is tracking you every step you take" debacles and the company was forced to deal with those problems just to kill the public relations nightmares.

Obviously step 1 is to fire Randy Ubillos. Then un-"End of Life" Final Cut Studio 3 and make it compatible with Lion. Next step is to rename Final Cut Pro X "Final Cut Express X." Then add a Viewer Window to FCPX for real and usable 3-point editing, write an exporter that allows "Cuts Only" project files and media open in FCP 7 and bundle FCPX with Motion 5 and Compressor 4 as a "Stable Beta" for about $100 while Apple continues WITH USER INPUT developing FCPX to the point where it's usable for professionals and you can get previous FCP projects into it.
 
Dranix said:
I never knew selfstyled pros are so whiny. Are you little girls or pros? As if Jobs had got your toy in the sandbox… :rolleyes:
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The real questions are:

1/ Who branded these "Pros", "Pros"? Their Mums? Putting a video on YT and getting 100,000 hits doesn't automagically entitle you to use "Pro" status, it just means you have the skills it takes to make content.

2/ How can there be THIS many real professional video editors out there? I can call myself a "Pro" out of the blue - doesn't make me one.

3/ How come *so* many "Pros" have days to sit on forums, complaining about software they've barely got to know (because they've spent 80% of the time on forums, complaining)

4/ You should be SO busy learning FCPX so that you don't get made redundant, that you can barely think about other stuff, and if not, you'll be editing happily on older revisions, rushed off your feet with work, because, ya know, you're a "Pro" ;)

I'll take a bucket of salt for any further complaints, and spread it liberally.

"I'm a Professssssssssssssssssionalll, oh yesssss"...

BS, for so many reasons. A "Pro" would adapt as best they could, and STILL be capable of producing incredible content, seamlessly, even with Win Movie Maker (and they sure would have no time for MR threads).

Don't see Steven Spielberg anywhere on here, do you?
 
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4God said:
Well then you should setup QMaster correctly so Compressor will see all your cores. It uses all eight cores on my Mac Pro. ;) I don't think it's a software issue I believe it's a user issue.
Click to expand...

or also buy a CompressHD card from Matrox for $500 and have it run almost real time or faster for H.264 and since it's a hardware based encoding card, you can still be working at the same time.

save time in 2 ways :)
 
Simple truth is Apple is done with the pro market. FCPX was just the latest in the long list of middle fingers Apple has given the people who supported them threw the tough times.

Lets face it Apple does not care about its bread and butter people and has left them in the cold. This is more proof of the fact of why Apple is not in the enterprise world and being kicked out of the pro world. The lack of road maps, the breaking of promises left and right and lets say half backed up dates.

Consumer fine they got that. One problem with playing in only the conusmer market is that it is not a question of if the consumer market will go cold on your and kick you out but a question of when and WHEN it happens you have to fall back on your bread and butter and your core market. A core market that Apple is quickly loosing and will no longer have when it happens.

Consumer market is "What is hot one day is cold the next." I do not care how good you are that is just a fact. It is a question of when. Never a question of if it will happen but a question of when.
 
Rodimus Prime said:
Simple truth is Apple is done with the pro market. FCPX was just the latest in the long list of middle fingers Apple has given the people who supported them threw the tough times.

Lets face it Apple does not care about its bread and butter people and has left them in the cold. This is more proof of the fact of why Apple is not in the enterprise world and being kicked out of the pro world. The lack of road maps, the breaking of promises left and right and lets say half backed up dates.

Consumer fine they got that. One problem with playing in only the conusmer market is that it is not a question of if the consumer market will go cold on your and kick you out but a question of when and WHEN it happens you have to fall back on your bread and butter and your core market. A core market that Apple is quickly loosing and will no longer have when it happens.

Consumer market is "What is hot one day is cold the next." I do not care how good you are that is just a fact. It is a question of when. Never a question of if it will happen but a question of when.
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So they spent all that time, money, and effort creating an consumer-targeted upgraded iMovie that consumers will never spend $300 for?

I think that, perhaps, you might be wrong.
 
WestonHarvey1 said:
So they spent all that time, money, and effort creating an consumer-targeted upgraded iMovie that consumers will never spend $300 for?

I think that, perhaps, you might be wrong.
Click to expand...

No they spent it on a Prosumer design but it is no where close to pro level. FCPX is not a pro product. End of story. It lacks huge features other professional grade products have. It is not a pro product. It is a prosumer product but not professional grade.

Apple has more or less abandon the pro market place. They have chosen to only really focus on the consumer market.
Consumer market a company can earn much higher profits but consumer market changes at the drop of a hate and is not as stable.

I ask you what has Apple really brought the the table in the past 5 years that pushed more in the pro market. All I have seen is thing after thing of them leaving it and given them the finger.

You have had token upgrades at best to the Mac Pros and those token upgrades are generally late and behind the times. They have either lagged or failed to really do any real upgrades to the software. They dropped Xserver and not put up a real replacement.

Apple is done with the pro market. That part is not in question. They are showing they want only profit and the pro market the profit margins are not as good but the advantages is that market is much more stable and predictable. Unlike the consumer market were things will go cold at the drop of a hat. Does not happen as often in the pro market.
 
I hated iMovie '08 at first but now I couldn't go back to the older iMovie before it. I think it is still possible to produce some great video from FCPX in a short time. If I was using Final Cut Pro 7 in my business, I wouldn't even worry about FCPX for a few years as my primary tool. In 3 years, it should be ready for prime time.
 
I consider myself a pro and I had my share of editing-software and upgrades with them.

this is not an upgrade. it is a new software and it is very good for a .0 version. in fact it blows away the old FCP7 in almost every aspect when EDITING.

the ingest is not working yet, the peripherals are not working yet (i got matrox boxes to view on good monitors), some might miss the tape-workflow etc. Fine, I agree, we are betatesters or thetatesters.....but the EDITING is so much more intuitiv than anything I tried since the days of the FAST suite it is breathtaking.

there are several features that will save me dozens of hours per year. and no, i do not mean auto-balance and auto-antishake. i mean new shortcuts, audition, new trimtool, motion-implementation, color-implementation.

i can´t wait for version .5
 
Rodimus Prime said:
No they spent it on a Prosumer design but it is no where close to pro level. FCPX is not a pro product. End of story. It lacks huge features other professional grade products have. It is not a pro product. It is a prosumer product but not professional grade.

Apple has more or less abandon the pro market place. They have chosen to only really focus on the consumer market.
Consumer market a company can earn much higher profits but consumer market changes at the drop of a hate and is not as stable.

I ask you what has Apple really brought the the table in the past 5 years that pushed more in the pro market. All I have seen is thing after thing of them leaving it and given them the finger.

You have had token upgrades at best to the Mac Pros and those token upgrades are generally late and behind the times. They have either lagged or failed to really do any real upgrades to the software. They dropped Xserver and not put up a real replacement.

Apple is done with the pro market. That part is not in question. They are showing they want only profit and the pro market the profit margins are not as good but the advantages is that market is much more stable and predictable. Unlike the consumer market were things will go cold at the drop of a hat. Does not happen as often in the pro market.
Click to expand...

Okay, I suppose I'd better sell everything Apple, and buy PCs then. I was quite happy, but after reading your amazing insight into the inner workings of AAPL, I'm selling up.

You're right in everything which you say. Odd that you're still on a Mac forum, however.

Boo Hoo.
 
Alpi69 said:
I consider myself a pro and I had my share of editing-software and upgrades with them.

this is not an upgrade. it is a new software and it is very good for a .0 version. in fact it blows away the old FCP7 in almost every aspect when EDITING.

the ingest is not working yet, the peripherals are not working yet (i got matrox boxes to view on good monitors), some might miss the tape-workflow etc. Fine, I agree, we are betatesters or thetatesters.....but the EDITING is so much more intuitiv than anything I tried since the days of the FAST suite it is breathtaking.

there are several features that will save me dozens of hours per year. and no, i do not mean auto-balance and auto-antishake. i mean new shortcuts, audition, new trimtool, motion-implementation, color-implementation.

i can´t wait for version .5
Click to expand...

I feel exactly the same way. Did few rough cuts of some stuff i did few years back almost in not time, plus it's fast with OpenCL.

iphonepiephone said:
Okay, I suppose I'd better sell everything Apple, and buy PCs then. I was quite happy, but after reading your amazing insight into the inner workings of AAPL, I'm selling up.

You're right in everything which you say. Odd that you're still on a Mac forum, however.

Boo Hoo.
Click to expand...

Why do you even bother.
 
New workflows

As a matter of interest, I just checked ITV plc's Technical Requirements for Commercial Material version 5.3, because ITV is, of course, the destination for much of our commercial work here in the UK. It says they're delighted to receive commercials on Digi Beta, but that:

'ITV are now able to offer an alternative method of delivery to tape and the commercial playout and we now offer delivery by file.' (Page 10).

Good, then, that's one workflow that FCP X can handle -- and one client who has started down the road to the new paradigms that it represents.
 
Rodimus Prime said:
Simple truth is Apple is done with the pro market. FCPX was just the latest in the long list of middle fingers Apple has given the people who supported them threw the tough times.
Click to expand...

Who are the new Pros? We are.

Consumers supported them through tough times - pros, average joes, everyone in-between. Apple OWES NOTHING to any particular segment of their market, apart from satisfying warranty obligations. No one gives a **** whether you were there at the "beginning" or you were faithful to Apple "through the tough times." You want a medal for it?? You're no more special than a brand new user. So get over it. There is no "consumer seniority" here.

Rodimus Prime said:
Lets face it Apple does not care about its bread and butter people and has left them in the cold. This is more proof of the fact of why Apple is not in the enterprise world and being kicked out of the pro world. The lack of road maps, the breaking of promises left and right and lets say half backed up dates.
Click to expand...

Apple's bread and butter people are the people who hand them record quarters every few months. Who else would they be? Apple does consumer and now, prosumer. Pros now have easier and better tools. If they can't adapt, guess what: A NEW BREED OF PROS who love FCPX will emerge. Let the old ones either adapt or switch to something else. There are users out there *right now* who will be learning FCPX, having never used a previous version or who have found the previous version too difficult. Pros are a niche market. They'll be recycled just the same as always. We're growing up with new tools.

Rodimus Prime said:
Consumer fine they got that. One problem with playing in only the conusmer market is that it is not a question of if the consumer market will go cold on your and kick you out but a question of when and WHEN it happens you have to fall back on your bread and butter and your core market. A core market that Apple is quickly loosing and will no longer have when it happens.
Click to expand...

Does the consumer market look like they'll kick Apple out? Where have you been the past few years?? Apple's on track to continue hitting new highs in the consumer market - the biggest market - for the next 3-5 years, easily. Why should it go cold on Apple? Is it supposed to go cold? When will this happen? What if it happens in 20 years? Then what? Does the amazing run we're having right now not count? Apple's core market is the average consumer. LOTS of people like that. It appears no one is serving them BUT Apple.

If the competition hasn't figured out Apples game by now, what makes you think they'll figure it out next year? Or the year after that?
Rodimus Prime said:
Consumer market is "What is hot one day is cold the next." I do not care how good you are that is just a fact. It is a question of when. Never a question of if it will happen but a question of when.
Click to expand...

You wish. No, really. You wish this was true and true as fast as possible. it holds no water, until it actually happens. And no one knows. All we have is what's happening now. By the looks of it, Apple's got the consumer market locked nice and tight for the better part of this decade at least.

Enjoy the ride.
 
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Ah, lots of prima donna wannabe "Pros" (A "Pro" what, exactly?), shouting one another down, with their tired, pointless & recycled opinons:

"No, *I'm* the one with the RIGHT opinion - listen to ME, because MY opinion is RIGHT. PERIOD. Apple have just..." zzzz ZZZZZZZ

Sheesh, calm down already - this is mighty fine, but mighty dull :D


We're ALL equal in this world, and whether or not you consider yourself a "Pro", I betcha there's a 19 year old girl down the road from you, with a fresh mind, novice as she is, with TONS of talent and zero jaded attitude, who could put your stale work to shame, in 1/4 the time, using the good old "It'll never catch on"... FCPX.

Seriously, this is such a tiresome thread to read - we can ALL make video, and barely any viewers know/care what NLE was used, in the end. A professional would 5TFU and keep face.
 
ThunderSkunk said:
We scream and rant and rave, and look for alternatives that more resemble our tried and true old way. ...but in the end, we retire or wander off, and are replaced by children who do it the new way.
Click to expand...

Reading this thread, I get the impression that FCPX's problem is not that it does things differently, it's that it doesn't do certain things that FCP7 does. So your children won't be doing stuff the new way, they won't be doing this stuff at all. Is this stuff important ?

The problem with Apple of today is that they have no roadmap. That's a pretty bad place to be in for users in enterprise and profesional level workflows. If you don't know what's coming, you can't plan for it and since implementation is usually a longer process at these levels, you're stuck playing catch-up all the time instead of planning for the future. And since Apple EOL/EOS's stuff on a dime, it leaves you little time to adjust.

If by now pros/enterprise don't understand that dealing with Apple is a bag of hurt, I don't know what it'll take. Move to vendors that have clearly defined roadmaps and sensible EOL/EOS announcements.
 
iphonepiephone said:
4/ You should be SO busy learning FCPX so that you don't get made redundant, that you can barely think about other stuff, and if not, you'll be editing happily on older revisions, rushed off your feet with work, because, ya know, you're a "Pro" ;)
Click to expand...

If I were an FCP 7 / FCS editor working in broadcast or post at the moment who only knew how FCP 7 worked, then I'd be looking to switch to Avid or Premiere PDQ.

FCP X is certainly nowhere near ready for those markets, and as expanding organisations now can't use FCP 7 / FCS (you can't buy it and would be mad to without a commitment from Apple to continue to support it alongside FCP X - adding support for new codecs and OSs) they will have to switch platforms.

The irony that Premiere Pro in CS5.5 can open a project exported from FCP 7, but it appears that FCP X can't...

Seriously, you couldn't make this up.
 
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