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If you can't see the difference between 720p and 1080p, what makes you think you can see the difference between 1080p and 1080p with larger file size?

I was working on the assumption that the degradation in quality was due to the high compression, as it's easy to tell the difference between 720p and 1080p blu-ray without the compression.
 
The reason that the 1080p versions of the iTunes Store videos can be a good deal better without doubling the file size--or worse--can be found in the tech specs of the new AppleTV and the new iPad. The AppleTV now supports H.264 compression for 1920x1080 resolution video at 30 frames per second using High or Main Profile up to level 4.0, the iPad and the iPhone 4S the same up to level 4.1. The profile indicates what kind of decompression algorithms the H.264 decoder has on board--the "High" profile obviously has some tricks up its sleeve that the "Main" or "Baseline" profiles known to previous devices don't support. The level value indicates how many blocks or bits per second a device can handle.​

This is a bunch of misinformed garbage.
This has everything to do with how the video was encoded.
The video was re-encoded with "high profile". The decoder must support high profile to decode the video. High profile gives better quality at the same resolution and allows you to increase resolution of the output without increasing file size dramatically.

The original content was probably 1080p or 1080i and was scaled down to 720p. Using high profile and no down-scaling allows better quality with only a marginal increase in file size.

The amount of computation required to decode high profile vs main profile is significant if done in software. They are probably using the additional two GPUs on the A5x to do the decode. iOS devices don't have dedicated chips for video decode. It's done either by the GPU or the CPU. Which is why, up until the release of the iPad(Generation 3), iOS devices have not been able to support high profile streams. They run out of CPU/GPU cycles.

Yea, they added software for decode on the devices but it's not just enabling it on the device and there are no tricks in the decoder. The tricks are done in the encoder to get the file size down.
Odd, doesn't the 4S support high profile streams? It came out before the iPad (3rd Generation) as well.
 
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H.264

Odd, doesn't the 4S support high profile streams?

It might but not at 1080p.
A 1080p picture is significantly larger than a 720p picture.
1920x1080 vs 1280x720.
This amount to 2.25 the number of pixels and 1.5 increase in both horizontal and vertical pixels.

They can keep the file size down by increasing the quantization.
This does reduce image quality.

From a previous poster, I know the GPU has dedicated decode hardware, but it is not a full implementation of an H.264 decoder. It accelerates the decode but by no means is there a full hardware H.264 decode in the A5x.
 
I was wondering the same thing. I noticed that when you are in iTunes and are looking at a movie's page, on the lower left side are details about the movie: run time, file size, format, etc. If you look at the page for the movie "Young Adult", you will see it mentions 1080p in this area.

Run Time: 1:33:39
2.98 GB (720p HD), 1.31 GB (SD)
Released: 2011
Format: Widescreen
HD: Includes 720p, 1080p
(Downloading 720p)
etc.

Note: I was using the latest iTunes on my work PC to view this. Not sure what details we'll see on the Apple TV or in my MacBook Pro's iTunes.

Yep I just saw that. It wasn't on there last night. I was trying to see if my Avatar had a 1080p option and when I checked it again today I saw it only said 720p (where there was different info there before).
 
So what they're saying is that the difference between 720p and 1080p in the iTunes store is almost negligible? I mean you can see the difference there on the scaled up image, but I imagine you can't really see it on a small screen. Maybe it will be better on a 27" imac or 50" HDTV.
I still think they should offer a larger, higher quality file size for people who wish to download it... maybe something to select in the preferences section of iTunes...

You kind of sum up the flaw behind 720p and 1080P.

You won't notice a difference on a smaller screen. 1080P and 720P cannot be distinguished by the human eye on screens 52" or smaller. It's mostly a marketing hoax.

What usually makes say, a 42" 1080P set look better than a 720P set next to it isn't the pixels, but the other hardware and software differences in the sets. Hrtz, refresh, color handling, etc. If a 720P set had the same exact hardware and software of a 1080P you'd never see a difference until the screen size hits around 52". The only other factors can be the distance you are from the TV, but most people aren't sitting five inches in front of their TV set.

With these comparison images, you have to factor in compression as a reason for better brightness and the like.

Now, people who don't want to believe science will argue that what I said is totally wrong... because they often don't want to feel they over paid for something they did not need... but you can google all this and verify. CNET is often posting articles with the hard science (on the human eye especially) and people in the comments still want to insist it's wrong.

The same is true of higher audio. The human ear at a certain point can't hear the extra quality, making it a waste of someones money and just bragging rights on a system.

I personally don't know if I totally buy the 52" inch size... I kind of dispute the science at around 47" but that's when distance from the screen becomes more relevant.
 
Not bad. There is some definite improvement there. I just wish they would bump it up across the board to 5.0

At least 4.1 on the ATV.

It's too bad they don't offer a higher powered AppleTV for those of us that would sacrifice a few more dollars to have better capability. The fact that the iPhone can decode a higher standard (4.1) compared to the new AppleTV (4.0) at its release time indicates there could still be possible issues for content in the future if a 3rd party is using 4.1 and you're wanting to play it on AppleTV and cannot because they only put in a single core A5 in there.

I'd think that if Apple wants to move to apps (or heaven forbid, actual console gaming), they'd want more than that single core A5 in there. You probably could not even play many newer iOS games even if it did support it due to a need for more power.

I'd like to see support for the newer Blu-Ray audio standards (DTS True HD) and that might be a bit more taxing as well, but those of us that want to encode our own Blu-Rays would want as much quality as possible for playback on the AppleTV. I also find it odd that Apple now apparently supports .AVI all the sudden, but doesn't offer .MKV container support, the latter of which supports DTS while .m4v does not (I guess users that want it will still need to hack for XBMC).

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Chuck Lorre shows are painful to watch. I really wanted to like this show because of the subject matter, but it is a show that does not respect the intelligence of their audience. It is very successful so I understand why it is there, just do not understand why people who seem intelligent would like it.

So...because you have no sense of humor, you can't comprehend why others would like the show? Is your name Sheldon by any chance? :D

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You kind of sum up the flaw behind 720p and 1080P.

You won't notice a difference on a smaller screen. 1080P and 720P cannot be distinguished by the human eye on screens 52" or smaller. It's mostly a marketing hoax.

That's not true either. It depends entirely on the viewing distance relative to the size of the screen.

See: http://s3.carltonbale.com/resolution_chart.html for a chart showing the resolution vs. viewing distance capability of the human eye.
 
Why would anyone even consider downloading a movie using their data plan? With a little forethought, you can download all your movies ahead of time using WiFi. If you're away from home, stop by a MacDonald’s or Starbucks and do it there. Every grocery store, bar, restaurant, and mall I visit has it running. There’re very few if any reasons you need 4G on an iPad.

Because it is your only device? And connectivity?

Point is, the sources of media and the pipes to get it to us are not in sync. Might be nice if someone looked at that someday.
 
This is good news if you value internet quota over quality, which is fine, though I'm more excited by what this means for my Plex library.
 
1080P and 720P cannot be distinguished by the human eye on screens 52" or smaller. It's mostly a marketing hoax.

You are incontrovertibly wrong about that.
I don't know about you, but when I upgraded my iPhone 3G to a 4S I saw a remarkable difference in screen clarity. Now I don't have the specs in front of me but I'm sure my phone's screen is less than 52"


Now, people who don't want to believe science will argue that what I said is totally wrong... because they often don't want to feel they over paid for something they did not need...

Are you justifying your own purchase of a TV under 52", per chance?

I work with footage all day, everyday, from 720p content to 4K. I assure you there is a marked difference between resolutions. Your comment is only half-true, at best, of overly compressed video that has literally removed all the details from the image. As MagnusVonMagnum said, it is entirely to do with viewing distance.

Also, best not recommend someone to go to CNET for "science"
 
So what about Hi10P?

Would apple's source not be 8bit anyway? Bluray discs/spec isn't 10bit so there's no advantage in quality, only a slightly lower bitrate for the same quality - This sounds good in theory of course, but I can't think of any device (from £5 arm socs to £500 gfx cards) that'll play this in hardware without issue. If a 3+ghz i7 struggles, a single core arm won't stand much chance with software decoding :)

Apple are just switching to a high profile that's been 'standard' for years - Real, great and innovative news would be that Apple had switched to using x264 for their encoding!
 
Actually, they're just catching up. They've been using compatibility oriented low-quality profiles; they just now included the more standard high-profile (which is more demanding on the hardware) used by most other sources.

The ATV2 for example could not play back such content correctly, because it was too weak. Should be no problem for the ATV3.

The AppleTV2 since the last update can playback can play back virtually anything in 1080p. Hasn't failed on anything i have thrown at it yet.
 
lolwut

ha ha i don't understand why people are praising apple for upgrading to 1080p while only upping the file size marginally. H.264 is the same video compression standard that at&t uses for their U-Verse tv and we all know how much U-Verse's picture quality sucks. When you go to 1080p from 720 with only a marginally higher bit rate, you are going to have a very bad picture, even worse than what you would've had with 720p. You are basically bit-starving the feed. The only good thing the 1080p will do is give you a sharper image during slow moving or still shots. During times of high-action, this is when the bit-starving really gets seen. You'll start seeing compression artifacts, macro blocking, inaccurate colors, and a whole other mess. The general public watching these movies may not notice, but it will be very obvious to people who care about picture quality. The current 720p HD movies on iTunes have a bit rate of about 4.5mbps. U-Verse (bad quality picture) is about 5.7mbps. Your local cable/satellite is around 8-12mbps. Verizon fios is 15-20mbps. And blu-rays are around 30-40mbps bit rates.
 
What is all this about? We have a 40" HD TV and a Bluray player since last December (yes, we were sticking with our good old tube until then to make sure the technology matured enough and our old TV was still good anyway) and an Apple TV 2.

Honestly, the difference between 720p and 1080p is so marginal when watched from a normal distance to the screen (before somebody asks: I have very good eyes), that I couldn't care less if the Apple store is offering content in 1080p. Most viewers probably don't even see a difference at all. It is just pure marketing. And how many users really do HD projection or have a huge 60+" TV screen? I know, in North America the TV is still the "altar" in the average household and TVs tend to be way bigger there compared to here in Europe, but here I don't know anybody who has a TV that is bigger than 50". Is everybody sitting with their nose glued to the screen, counting pixels with a loupe?

Even good DVDs look not too bad, when upscaled with a good algorithm. DVDs of a few months old movies are so cheap now (not much more than renting), that in some cases we still go for the DVDs. At least we are compatible to everyone then.

On a side note: We are living in a "post PC" era, because the computers can do everything we need them to do since a few years and people don't get, why they should buy a new one still every 2 years. But still everyone has one and uses it. Nowadays you only buy a new one, when it really brakes. My daughter has a 2008 Macbook and it still has more power than she'll ever need in the next few years. We just had to replace the battery and the Combo-Drive is dead (which I will replace with one from a perfectly running Mac mini that is collecting dust in my office, because Apple decided to ****** their customers by not letting SL computers sync with iCloud). So we live in a post PC era because the industry can't sell as many PCs anymore as they used to. The product is more than mature. But does anybody honestly think, that people don't use their computers anymore in a few years? An iPhone or iPad will never replace a real computer, but complement it. There are things that I just can't do with an iPad or iPhone, no matter how hard they try to migrate consumer applications to them.

What has all this to do with TVs? If you haven't figured it out yet, ... I am too lazy now. ;)

Just my 0.02€

Have a great weekend
groovebuster
 
As I expected. We're going to have low-quality 1080p to replace higher-quality 720p. The 1080p will look better overall, but I wouldn't call it truly "full HD" because it is so compressed.
 
As I expected. We're going to have low-quality 1080p to replace higher-quality 720p. The 1080p will look better overall, but I wouldn't call it truly "full HD" because it is so compressed.

Encoding is always a matter of compromise between size with quality, but if you switch to a more sofisticate encoding profile you can get much better quality for the same size or same quality with much smaller size, usually at the price of higher processing power requirements when decoding.

If they just compress more with the same profile they are not doing a good job, I hope (and guess) they actually employ a better encoding profile instead.
 
so why not encode 720p with this new encoder then we can get evens mailer sized 720p files, less downloads, less bandwidth limits!
 
Chuck Lorre shows are painful to watch. I really wanted to like this show because of the subject matter, but it is a show that does not respect the intelligence of their audience. It is very successful so I understand why it is there, just do not understand why people who seem intelligent would like it.
So...because you have no sense of humor, you can't comprehend why others would like the show? Is your name Sheldon by any chance? :D
Yes, because I do not like this one show I have zero sense of humor. Arrested Development is a funny show, so is the original Office and Extras, how about Monty Python's show and movies? How is it possible I find these things funny with no sense of humor?
 
Would apple's source not be 8bit anyway? Bluray discs/spec isn't 10bit so there's no advantage in quality, only a slightly lower bitrate for the same quality - This sounds good in theory of course, but I can't think of any device (from £5 arm socs to £500 gfx cards) that'll play this in hardware without issue. If a 3+ghz i7 struggles, a single core arm won't stand much chance with software decoding :)
The fansub scene was in an uproar to move to Hi10P to reduce file sizes. 720p episodes are getting under 200 MB like it once was with 480p.


Apple are just switching to a high profile that's been 'standard' for years - Real, great and innovative news would be that Apple had switched to using x264 for their encoding!
And that is what happens when you have an informed user base...
 
As I expected. We're going to have low-quality 1080p to replace higher-quality 720p. The 1080p will look better overall, but I wouldn't call it truly "full HD" because it is so compressed.

this is good i guess, but the quality isn't that much better

It's Apple's way of promoting BD. ;)


(I'd love to see the BD screen capture of that same frame side by side with the Itunes versions....)
 
The fansub scene was in an uproar to move to Hi10P to reduce file sizes. 720p episodes are getting under 200 MB like it once was with 480p.

The fansub scene have pretty much always been at the forefront of and pushing for new and improved encoding technologies.

Hi10P certainly caused an uproar and lots of division, because it's not necessarily an improvement. Banding etc. improvements are very arguable over other quality encodes, currently it's basically all about file size.

We've got some groups continuing as they were, some groups moving to Hi10P only and other groups providing both. Personally I think it's a bad thing - Reduced file sizes (should we really care that much about this, especially when it comes to archiving anime?) at the cost of moving ALL decoding to software. When these cheap media streamers, SOCs, vdpau and vaapi etc mature I'll be all for it but unlike the past, I think some of these groups have made the wrong decision and don't really see it as pushing forward.

And that is what happens when you have an informed user base...

Don't really know understand what you mean by this - The h264 world would be a better place if x264 was the only encoder - But for all these multi-billion pound production studios, why use the best solution available for free when you can spend £100000s on something substandard? :)
 
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