The press mainly focuses on the hardware, sales figures, etc. What people miss about the value that Apple is delivering to customers can be found in this story. At every turn and in every nook and cranny of the Apple ecosytem, their engineers are finding ways to deliver better bang for the buck. Video compression is just one of thousands of ways that Apple thinks completely differently about the user experience than anyone else. This is why they are a $500B company.
I was also struck while watching the keynote for the iPad by the amount of energy and focus put into iLife and iWork. That stuff is simply amazing for only $4.99 a copy (and with mostly free upgrades).
Yes, we are trapped in a closed Apple ecosytem. I like to think of myself as "happily trapped" given the sheer amount of energy, dollars, focus and excellence being delivered in every aspect of their ecosystem.
I will put the pom-poms down now, but this story prompted a visceral reaction and I felt it was worth noting.
Well said!!!