First, it would be a logistical nightmare, especially on launch day. Second, why have both in-store activation and penalties for those that don't activate within 30 days? You don't need both. In-store activation, as far as I can tell, is only based on one article, from Gizmodo, claiming to have talked to AT&T's President of National Distribution Glenn Lurie. The penalties is based on a Reuters article. I don't know much about Gizmodo, or whatever it's called, but I'm betting on Reuters. Also, no internet purchases. What is this, 1997? Preposterous.