What an obnoxious and arrogant response. The domino show doesn't last forever, "bro", and neither will Apple when things like this eventually catch up to them.
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Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook
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What an obnoxious and arrogant response. The domino show doesn't last forever, "bro", and neither will Apple when things like this eventually catch up to them.
Swift
macrumors 68000
Blame Chinese labor law. Better thought: why have we lost so much manufacture in the last 30 years? Lax labor standards.
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A lot of people here, Samsung and Google agents, would be expelled personally by Steve.
Well, I would assume that Apple has a team of people dedicated to "buttering up" bloggers, journalists and the likes. At least Nokia used to have one, and I do know that Samsung has people doing that. I would assume that it is something of an industry standard.
Amazing
"Apple feeds the writers who will do its bidding, and starves the ones who won't follow its messaging."
What a novel concept. I hope the auto industry learns from this. Oh wait!
"Apple feeds the writers who will do its bidding, and starves the ones who won't follow its messaging."
What a novel concept. I hope the auto industry learns from this. Oh wait!
taptic
macrumors 65816
Everyone is doing it... but sure. Say what you like. Btw, it was more of a joke than anything else... :roll eyes:
However, Boo-Keun Yoon, I did edit it so it bites a little less. (though it still bites)
Rogifan
macrumors Penryn
I'm sorry but Gurman comes across as incredibly bitter. No Apple's not going to give 9to5Mac the time of day but that's their stance with any rumor site. I lost all respect for Gurman when he claimed that Apple renamed and redesigned their Health app (to something worse according to his unnamed sources) because of what he leaked on 9to5Mac. I loved John Gruber's response: http://daringfireball.net/linked/2014/06/09/gurman-apple-priorities
69Mustang
macrumors 604
Wow!😱 My mistake with your name and gender notwithstanding, how about not tearing me a new one for defending your point. I said you mean well because I thought you meant well. Regardless of how angry you come off. Lesson learned. No need for civility I guess.😕
HobeSoundDarryl
macrumors G5
So what?
So what you're saying is...
Apple's PR team operates pretty much like...a PR team?
This "exposé" is news to absolutely no one familiar at all with fairly normal PR practices. Hell, while Apple is certainly heavy handed at times, it's not like they're US banks circa 2002-20xx.
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Seems like it to me. They're a bit heavy handed, but they're good at their jobs.
Not sure how this is considered an exposé.
So what you're saying is...
Apple's PR team operates pretty much like...a PR team?
This "exposé" is news to absolutely no one familiar at all with fairly normal PR practices. Hell, while Apple is certainly heavy handed at times, it's not like they're US banks circa 2002-20xx.
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Seems like it to me. They're a bit heavy handed, but they're good at their jobs.
Not sure how this is considered an exposé.
taptic
macrumors 65816
I'm always surprised at how unaware the average person is of how things happen in the corporate/PR world, but to put things in perspective, if you haven't worked in that field, it really does appear as if things "just happen" - hint, nothing just happens, good PR is an art, but good PR also is the work of psychos and obsessive-compulsive nut cases.
HobeSoundDarryl
macrumors G5
69Mustang
macrumors 604
I doubt this thread will reach 70 posts. Even though the only thing Gurber said was Apple employs the same tactics as everyone else, a certain element within this forum refuses to acknowledge Apple is no better or worse than any other company. It's a business that's out to make money, not some paragon of virtue.
Gurber's article should neither surprise nor disappoint.
Gurber's article should neither surprise nor disappoint.
taptic
macrumors 65816
It's nice to make someone laugh over the internet. 🙂 It's a nice change from all the yelling...
Rogifan
macrumors Penryn
I question the accuracy of that. Gurman also insinuated that designer Greg Christie left Apple on not so great terms. Yet other reporting suggests Christie was well respected inside Apple and he truly was retiring because he was burned out after 18 years in a very high pressure job (most of it answering directly to Steve Jobs). Some people like to create drama where there is none.
IJ Reilly
macrumors P6
You are overthinking this. Anyone who has dealt with Apple PR sees the truth being reported here. Tim Cook ending the Katie Cotton era is a positive development.
With all the pure regurgitation going on theses day in the name of journalism, this piece stands out as an effort to actually report on something.
the8thark
macrumors 601
taptic
macrumors 65816
uiop.
macrumors 68020
Seriously though. I'm not sure what the taking point of Gurman's publication is supposed to be. Of course Apple pays attention to its media coverage. No multibillion dollar corporation operates with its head in the sand, oblivious to what people are saying about them.
IJ Reilly
macrumors P6
V.K.
macrumors 6502a
OMFG, a total of 30 PR people in Cupertino for a huge multinational like Apple. The sky is surely falling.
nothing in this article goes beyond standard PR practices. And nothing comes close to sleazy tactics regularly employed by Samsung, like paying bloggers for fake reviews.
nothing in this article goes beyond standard PR practices. And nothing comes close to sleazy tactics regularly employed by Samsung, like paying bloggers for fake reviews.
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