^ exactly. Like any job regardless of honerable intentions the fact remains people have bills to pay, families or themselves to support, cars to run, clothes to buy, mortgage or rent to shell out. The business has rates to pay, electricity to buy, indemnities & insurances to fork out, equipment and licencing fees to negotiate.
You can see 'games as an art form' all you like, you may even have some valid points, but at the end of the day you still have to return to basic capitalism and generate revenue.
The bank manager or local supermarket aren't going to be impressed when you open your wallet and present noble intentions as a valid payment for services your availing of.
They may not have high asperations of becoming the next EA, but they do care about the bottom line - otherwise they simply would not be in business. That's assuming they are not some anoraked freaks living out their fantasies in their parents basement
Life may not be about the £$
However sustainabilty and survival are.