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macrumors bot
Original poster
Apr 12, 2001

Instagram CEO Adam Mosseri took to the platform over the weekend to answer a few user questions on his story, shared by The Verge's Chris Welch. Among the many things asked, the topic of an official iPad app for Instagram was brought up, and Mosseri explained why we haven't seen one yet.

According to Mosseri, the company "would like to build an iPad app" for Instagram, "But we only have so many people, and lots to do, and it hasn't bubbled up as the next best thing to do yet."

Instagram is technically viewable on iPad in a number of ways, but the company has never released a first-party iPad app that's been optimized for the tablet.

Instagram users have been asking for an official iPad app nearly since the social network launched in 2010, the same year that the first iPad was released. Some alternatives include third-party Instagram apps for iPad, browsing Instagram on the web on iPad, or using the upscaled iPhone app on iPad.

In another small tidbit shared during the Q&A, Mosseri explained that a very small group of Instagram users never see ads of any kind in the app, so that Instagram can "understand the effect of that."

Following the Cambridge Analytica controversy, Facebook and its family of companies have been pivoting and focusing on numerous security and privacy-related issues, as well as trying to make their platforms less hostile. As a recent example, Instagram began hiding "likes" from user posts last November, in an effort to "depressurize" the platform.

Amid all of the scandals, Instagram's original co-founders Kevin Systrom and Mike Krieger left Facebook in 2018, leading way for Mosseri's advancement from the Facebook news team to Instagram CEO.

Article Link: Instagram CEO Says iPad App Hasn't Been Made Yet Because 'We Only Have So Many People, and Lots to Do'


macrumors 6502a
Sep 8, 2009
Too busy thinking of ways to further monetize your data or accidentally leak it to work on an optimized app that could work on both iPhone and iPad?

I feel like there are tools out there that could help make that an easier task than Instagram claims.


macrumors newbie
Dec 2, 2019
In my mind it isn’t that hard. They don’t have to write a whole new app, just scale it up and optimize a bit. How long could it take, a month or two for a team of about 10? There must be more to it for them to be dragging their feet so hard


macrumors newbie
May 16, 2016
in other words: "we have other priorities than trying to improve our users' customer experience"
because how could they possibly have the resources to build an an app for iPad that already has an iPhone counterpart - obviously impossible. people are demanding too much from such a small company

Mr. Dee

macrumors 68030
Dec 4, 2003
Totally lame excuse, you have person app developers, what’s the big deal with writing a larger viewer with iPad specific touch capabilities? Pull some of the lazy devs off Facebook development and require them to build a version for the iPad. Or here is an idea, 25% of your app development time to Instagram development. You are not reinventing the wheel here folks, its the same code base.

This is just Mark being rude.
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macrumors 6502
Mar 11, 2010
Chicago, IL
The ship has sailed on me caring - I quit Facebook and Instagram this year - but the iPhone app scaled up is 90% there already, and creating a landscape layout isn’t that complicated. A designer and an engineer could knock this out in a month.


macrumors 68020
Apr 7, 2008
Flea Bottom, King's Landing
They have all their developers working on the issue of a few people who never see ads problem. Once they can force everyone to view ads, they'll have an iPad version out the next day. Y'all can bank on it.
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Jefe's MacAir

macrumors 6502a
Nov 21, 2010
I'm no expert, but isn't it as simple as modifying the iPhone app? Maybe do that as a patch until you have a dedicated team for the actual iPad app. Build a user base and maybe you'll see the need.


macrumors newbie
Nov 1, 2014
In my mind it isn’t that hard. They don’t have to write a whole new app, just scale it up and optimize a bit. How long could it take, a month or two for a team of about 10? There must be more to it for them to be dragging their feet so hard
Many great apps have been made by one single person. One Desinger/Producer and two devs would be plenty. Existing QA could do that part of the job.
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