Why was this not even an option in the first place? You would think they would prioritize computer and web browser access prior to a smartphone app.
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Instagram Now Allows Users to Post From Desktop
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Good point — I believe it is. And after all these years they still aren’t on the web. They are obviously choosing not to be for a reason — why is this? Does the mobile-only platform allow them to better control the experience and costs?
I think they want to keep users on the app. Easier to keep users in their habit loops and yes collect data/advertise. I’ve deleted my account and often the app since returning. I’d much rather use the desktop to stop my habit of wasting hours on the app. Also wish more people cared about their data. These companies are now the most powerful forces when it comes to information and politics. Not to mention having psychological data and algorithms.
The only thing I can think of is that their target demographic is mainly on mobile.
Maybe it's a way to keep their parents and grandparents off the service since older people tend to favor desktop/laptop computers vs mobile, though that's slowly changing.
Maybe Snapchat doesn't want to see an exodus of users like with Facebook. When parents started popping up on Facebook and following their kids and embarrassing them, the younger users left for Instagram, Snapchat, etc.
Hasn’t Instagram been available on the web for a number of years? It will be interesting to see how many users actually post on Instagram on the web vs mobile now that the feature is live.
Instagram has become a serious marketing tool that is used extensively by businesses large and small. This has been sorely needed for years as it is very difficult to build smart campaigns and then try to manage them from a phone or tablet. The target audience is still on mobile without question, but this will make it much easier to create more engaging content.
Innovation
Instagram still doesn't offer an app for the iPad, but the social networking company has expanded how users can upload content to the site, allowing for pictures to be posted from the desktop.
According to TechCrunch, Instagram is rolling out desktop posting support this week after testing the feature with a limited number of users over the summer.
Sharing a photo or a video under one minute on Instagram from the desktop can be done by navigating to the Instagram website and signing into an account. From there, click on the "+" button in the top right corner of the webpage and select photos from your computer. Filters, captions, and location tags can be added.
The desktop posting feature is still rolling out, so not all users will see it right away.
Article Link: Instagram Now Allows Users to Post From Desktop
/s
If this was an issue for businesses, why couldn’t there just be a desktop platform for the businesses to build and manage their campaigns? I agree that using mobile for this purpose is impractical, but it seems like the move is more for users.
You dont need one now. Save the webpage to create a button on the desktop. With posting available now it would function just like the app.
I always wondered why I had to set my user agent to a phone to get the upload option to show up. I assumed that this was just a case of having clueless developers who can't make a website properly and didn't bother to test it on a desktop.
I’m not familiar with either platform, so I’m just trying to understand. So Facebook campaigns can be managed via web? And does this include campaigns on Instagram as well?
yes you manage your ads in a hierarchy that is similar to Google Ads on FB Business Manager, well technically the ad manager part of it and there is an option to publish on instagram
Interesting — thanks for the tip. So to the earlier point, the web change for Instagram has nothing to do with account management but rather a user-centric move. I still think they might be trying to push users to the web and off mobile, but maybe I’m wrong.
Is it me or is there no way on how to upload to stories ?
Edit: found it, have to use the camera icon on the top left instead of plus at the bottom (in app I used to just swipe to the right
Edit: found it, have to use the camera icon on the top left instead of plus at the bottom (in app I used to just swipe to the right
