Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Instagram Testing Subscriptions That Let Users Pay for Content From Creators

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,621
39,492


Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.

Instagram-Feature-1.jpg

As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.

For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."

Article Link: Instagram Testing Subscriptions That Let Users Pay for Content From Creators
 
Article Link
https://www.macrumors.com/2022/01/19/instagram-testing-subscriptions/
dumastudetto said:
Let's hope so. The demand is certainly there.
Click to expand...
Can you give me one legitimate example of NFTs working for Instagram? What are people going to pay for? A post that can be taken down by the actual creator?

I’m genuinely intrigued as NFTs are slowly popping in to just about everything and I haven’t seen one good example yet of their use that isn’t just a cash grabbing scam.

Edited word used.
 
  • Like
Reactions: Looking4Friends, Smartass, TheLunaPark and 5 others
dumastudetto said:
Let's hope so. The demand is certainly there.
Click to expand...

80% of NFT trading is wash trading.

www.profgalloway.com

Web3 | No Mercy / No Malice

I didn’t anticipate how much I’d appreciate a @Jack of fewer trades. Key to progress is class traitors: Generals warning of a military-industrial complex, product managers who narc on mendacious management, and tech leaders who violate the Silicon Valley code of the white guy — never criticize...
www.profgalloway.com www.profgalloway.com

crypto-inequality.png
 
  • Like
  • Wow
  • Love
Reactions: Rexogamer, freedomlinux, 99 others and 1 other person
If there is a creator that I really like I'd be willing to pay a nominal fee to watch them--but only if I wasn't subjected to any ads within their videos. I've noticed that a lot of Tiktok videos are themselves entirely ads sometimes which is fine since right now its free. Once I subscribe I want that gone.
 
jcshas said:
Wondering if this opens the door for bringing NFT's to Instagram ?
Click to expand...
I was thinking the same. Seems IG is paved the way for just such an endeavor.
For those unfamiliar with NFTs, it's only a matter of months before you are. It will be unavoidable.

I'm typically not a "there's no way" kind of guy, as I have seen that come back to bite me, but there is no way I will ever pay Instagram for anything. They've made enough off my digital footprint as it is.

I could see where maybe a large brand with loyal follower could charge for their IG content. But I just don't see - or hope to never to see - a time when regular humans would pay IG for anything. That thought makes me nauseous.
 
  • Like
Reactions: decypher44, GlassFingers, mansplains and 1 other person
People still use Instagram? Thought that died with the other boomers on Facebook. Thought all the kiddies were on the TikTok's now.
 
  • Like
Reactions: lazyrighteye
We're in a new economy for sure. people with the "10K true fans" can make a living by accepting payments and tips but it's a balancing act. You can't ask your fans to give you $5 on YouTube, Instagram, SnapChat, Patreon and OnlyFans. Few 'whales' are going to give you $25 a month to look good and go on adventures.

I guess some one who ONLY has an Instagram following might turn this on to make a grand a month from subscribers but I think 'fans' are going to start having subscription overload. Anyone managing their money with a budget has a limited amount of money they can spend on subscriptions so the already very crowded influencer market even in small niches is going to mean everyone 'influencing' is trying to access the same dollars. I think a lot of influencers will just leave the industry and give up and then these companies betting on these 15% fees are going to suffer.

There are whales out there who are giving thousands of dollars a month to Twitch streamers and OnlyFans creators I guess that won't go away.

Talking about myself, I have 10K followers on Youtube and a 'failed' presence on my blog, instagram and newsletter and pattern and I have about 10 paying 'fans' who I make $30 a month on in total. Then there's $200 a month I get from Amazon Affiliates and $500 from YouTube from ads. So I'm making about $850 a month by just being myself but in no way trying like at all to influence or gain fans or do things for my subscribers. Still, I think my conversion from free to paid is probably pretty standard. 1 million subscribers would be 1000 fans or about $3,000 a month before advertising. That's livable in some parts of the country so those with 1 million free subscribers can probably plan to convert 1000 of them to pay...more if they're attractive which I'm not :)
 
  • Like
Reactions: TraderScooter and JM
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back