Originally posted by zync
Actually Microsoft makes a hell of a lot of money off of Xbox....sure they lose about a hundred on every unit but the licensing gets them plenty of money from the games, i.e. you buy a few games you've evened out, buy any more and Microsoft makes profit....you rarely make money on hardware (unless you're a supplier/manufacturer), it's almost always the software....
Actually not true in many ways. First, the lose more than a hundred on every unit--the amount lost varies over time (it can be as high as $200 sometimes). Whenever it looks like Microsoft might break even on hardware, Sony lowers the price of the PS2 to bleed Microsoft a little more.
Second, the amount they lose is not made up in licensing the games. Microsoft's quarterlies show this is dramatic: their entertainment division was making a tidy profit until the XBox launched. I can't remember how many millions it lost last quarter but it was significant. Worse than the Newton was for Apple, but Microsoft is a rich monopolist so they can take it.
Third, while it is true that many vendors have, at times, broken even or lost money off of the hardware sales in a platform, currently Microsoft is the only company that loses money subsidizing hardware sales. Nintendo and Sony at the very least break even. That's why you can download Linux for the PS2 from Sony, but Microsoft engages in a copy production DMCA-induced warfare to keep Linux out of the XBox and is has stated that their move to PowerPC in the XBox 2 was partly to discourage people dropping Linux on it.
The largest mistake Microsoft made with the XBox was centering on commodity PC hardware. This allowed them to enter cheaply but they had to strong arm all the suppliers to get a decent entry price. But once they did that, the suppliers couldn't lower prices any more during the lifecycle of the product. This is evidenced by the fact that neither NVidia nor Intel are in the XBox 2. Sony, OTOH, sunk in a huge entry/design cost but it got cheaper rapidly as they could save money as the platform matured by replacing multiple chips with one multi-functional one.
Finally, the choice of using a PC hard drive was a bit premature. Any person who has worked in the embedded market knows that the hard drive has "a floor" in price and thinks twice before adding it to the Bill of Materials. This floor is way to high to compete on price with Sony and GameCube. That alone will forever leaves Microsoft with a "follow the leader" mentality as to price.