I saw in reviews those hit very high temps - even higher than Ryzen and require high end cooling.
This is the same maneuver Intel pulled when AMD first started pounding them years ago. Intel turned their component problem into their customers' system problem. Intel gets to tout performance numbers in cryo while their customers scramble to source and dissipate the necessary energy to make it happen in practice and their customers' customers have to deal with the monstrous end results.
This is where the Apple advantage is clear-- they are the component, system and principal software provider. They have no one to pass the buck to but themselves. They cut their teeth on the most challenging system integration problem of all, phones, and are now able to build a full system that meets their customers needs, not just a few standout specs in isolation.
I'm not sure what to expect from the upcoming iMacs, but I'd be shocked if the upcoming MacPros top out at 8 performance cores, 2 efficiency cores, and a 32 core GPU all at the same clock rates. As component, system and software developer for that platform, I'm sure they'll find a different optimization point for that machine and build to it.
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