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Because they are... I did not believe it until I bought one myself! The M2 Macs are even faster than my Intel Xeon Mac Pro that cost almost 10 times as much!
Maybe in some niche scenarios that are irrelevant for most users.
Anyway that Intel Xeon is quite an old chip so it's slower than most 1000$ Windows laptops as well. You want performance in a workstation, take a look at the 64 core Threadripper Pro.
 
Another not very plausible report from Digitimes.
It's funny how many users here are opening already the samphagne bottle without paying attention to what's written in the article itself.
What's very obvious is that a recession is coming, food and energy will continue to get more expensive and gadgets, computers definety won't be a high priority for many, especially since a lot of people bought a newer better computer during the pandemic and they definety don't need a new one. So AMD's, Nvidia's and Intel's expectations are quite realistic given this situation. Apple can expect groth as much as it wants, it doesn's mean it will happen, especially since the praised M2 Air from the article is quite an expensive computer, more expensive in comparison to the previous model and a lot of comparable Windows laptops.
The PC manufacturers with their already tiny margins and increasingly fragile premium lines will come under a lot more pressure than Apple with their solid margins and all-premium lineup.

Of course Apple will suffer from a recession as well, but the different market segments are not necessarily affected the same way.

This reminds me, just today I visited an electronics store and right off the bat I saw 3 Windows laptops comparable in size and weight to an MacBook Air from 3 different companies. All 3 were cheaper, between 100-200$ VS the M1 Air. I don't see how the M2 Air MacBook will push sales to new hights.
And none of those is remotely comparable with the M2 Air in performance and battery life, so pointless to make that comparison, really!
 
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Yes if anything I'd want an Air with a bigger screen at a lower price.
Yeah, a 15" M1 Air at 700$ definety changes the conversation entirely. But it won't happen.
An 11" 700$ laptop definety isn't interesting, it reminds me of the 2020 SE launch and how it was supposed to totally steal market share from Android smarphones, it didn't.
 
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The PC manufacturers with their already tiny margins and increasingly fragile premium lines will come under a lot more pressure than Apple with their solid margins and all-premium lineup.
The pressure will be bigger on Apple in a market that's increasingly becoming more sensitive to prices, PC manufactures are already below apple's starting price for the pointless base 8gb/256gb configuration, so they don't have to do anything really.

Of course Apple will suffer from a recession as well, but the different market segments are not necessarily affected the same way.
Yeah the very high end will be more affected, isn't that Apple bread and butter ?
Anyway there's also way more variety in the product lines of PC OEM's which is an advantage.

And none of those is remotely comparable with the M2 Air in performance and battery life, so pointless to make that comparison, really!
Actually they are comparable in built quality, battery, screen quality and even performance they were both decent and more future proof with at least 16GB Ram and 512Gb storage starting points, some of them had 1Tb storage. Also most windows laptops still allow users to at least upgrade the storage which is definety a plus. And this in comparison to the M1 Air(like I mentioned in my comment) because the M2 is way more expensive than those laptops like +50% at least.
 
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The pressure will be bigger on Apple in a market that's increasingly becoming more sensitive to prices, PC manufactures are already below apple's starting price for the pointless base 8gb/256gb configuration, so they don't have to do anything really.


Yeah the very high end will be more affected, isn't that Apple bread and butter ?
Anyway there's also way more variety in the product lines of PC OEM's which is an advantage.


Actually they are comparable in built quality, battery, screen quality and even performance they were both decent and more future proof with at least 16GB Ram and 512Gb storage starting points, some of them had 1Tb storage. Also most windows laptops still allow users to at least upgrade the storage which is definety a plus. And this in comparison to the M1 Air(like I mentioned in my comment) because the M2 is way more expensive than those laptops like +50% at least.
Which PC laptops still have access panels? All the ones I've seen lately, you need to take the entire bottom off or more. I guess it's still nice it isn't soldered, but the panels were so easy. Like two minutes and the RAM would be done. And the drive wasn't too bad either. Was more of a pain cloning and stuff than the hardware swap.
 
Which PC laptops still have access panels? All the ones I've seen lately, you need to take the entire bottom off or more. I guess it's still nice it isn't soldered, but the panels were so easy. Like two minutes and the RAM would be done. And the drive wasn't too bad either. Was more of a pain cloning and stuff than the hardware swap.
A lot of thin Windows laptops now have soldered Ram unfortunately but some still have an empty dedicated Ram slot, you have to do a little research to confirm it.
With the storage most Windows laptops still uses an M.2 slot so it's upgradble. My Asus laptop for example has soldered Ram but I will be able to upgrade the 1Tb storage drive down the line. I can also upgrade de WiFi card.
 
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That's why they tried to buy ARM. Without a reference IP design used by others, Nvidia doesn't have an expedient way to build an ecosystem for an SoC.
They don't have to buy it, it can just licence it like everyone else does. Maybe they tried to buy ARM simply because it was up for sale and it seemed like a good fit.

The way you talk, you'd think Apple invented every single tech they use. You do realise that Apple didn't even invent the multitouch that kicked off the iPhone? Apple bought the company that patented it. Apple has a long long history of similar purchases.
 
People in England won’t be buying anything soon as we are in a recession and it will soon cost £20,000 to put the lights on thanks to the ridiculous energy bills.
 
They don't have to buy it, it can just licence it like everyone else does. Maybe they tried to buy ARM simply because it was up for sale and it seemed like a good fit.

The way you talk, you'd think Apple invented every single tech they use. You do realise that Apple didn't even invent the multitouch that kicked off the iPhone? Apple bought the company that patented it. Apple has a long long history of similar purchases.
I'm not sure I'm getting my point across. The hard part is not in developing in chip. The hard part is getting qn entire industry to adopt it. That's what ARM achieves since everyone licenses core designs from ARM. That's what Nvidia wants. They want to "own the socket", like how Intel and AMD do for their platforms.
 
They don't have to buy it, it can just licence it like everyone else does. Maybe they tried to buy ARM simply because it was up for sale and it seemed like a good fit.

The way you talk, you'd think Apple invented every single tech they use. You do realise that Apple didn't even invent the multitouch that kicked off the iPhone? Apple bought the company that patented it. Apple has a long long history of similar purchases.
It's not nearly as simple as you think – as is often the case, Apple bought raw prototype technology and then heavily invested to turn that into an actually viable product, which is actually most of the heavy lifting in those matters, similar to the Mac back then: The basic idea and some of the concepts had been developed at Xerox PARC (based again on much earlier theoretical research), but Apple put a lot of effort into developing the Macintosh as an actually practical product out of that, which was a very different and much better UI than the rudimentary one Xerox had.

Many of the concepts which are common to all GUIs nowadays have actually not come from Xerox PARC but were originally developed at Apple based on that.
 
I'm not sure I'm getting my point across. The hard part is not in developing in chip. The hard part is getting qn entire industry to adopt it. That's what ARM achieves since everyone licenses core designs from ARM. That's what Nvidia wants.
The thing is just that ARM CPUs are not nearly competitive with Intel, AMD or Apple. They are a full tier below all those. So "adopting ARM" would do nothing for any other player in the industry really, because it would only result in second- to third-tier products like those weak Microsoft ARM PCs hardly anybody buys because why should they?

The special thing is not ARM, it's Apple's specific CPU design which has nothing at all to do with ARM, except for being code-compatible with their instruction set!
 
The thing is just that ARM CPUs are not nearly competitive with Intel, AMD or Apple. They are a full tier below all those. So "adopting ARM" would do nothing for any other player in the industry really, because it would only result in second- to third-tier products like those weak Microsoft ARM PCs hardly anybody buys because why should they?

The special thing is not ARM, it's Apple's specific CPU design which has nothing at all to do with ARM, except for being code-compatible with their instruction set!
Nvidia doesn't need to develop an M1/M2 killer. They just need a well-performing design they can sell billions of copies of into non-Apple markets, particularly Android and Chromebooks.
 
You have to remember 2020 and 2021 were years of unusually high sales because of all the lockdowns, work from home, and remote school. That drove up sales of PC’s globally like crazy. So now people have new machines and won’t need to upgrade for a couple/few years or more.
 
I think you mean high-end Mac mini.
If Intel’s new Foundry services go well and/or China takes over Taiwan, Intel might be making future Apple chips for them so this might be a moot point. In the end competition is good.

The tech in these devices is so insanely advanced and the vast majority of people have no clue how any of it works, however are quick to be critical of the companies making their lives more comfy and easy than any humans before us. The processors will soon be so small they will measure parts in them at the angstrom level because nanometers are too large. I think it’s hard for people to wrap their heads around how small that is and consider mass producing products which have logic and accomplish tasks at that level. It’s both amazing and scary.
 
An 11" laptop definety won't steal any market share for Windows laptops.
For that amount of money for example I can buy a really nice Lenovo 14'' Yoga Slim Ultrabook which also has 16Gb Ram and 1Tb storage.
I recently brought a 9i slim (11th gen i7) to replace my useless 2020 12" ipad pro. Very impressed with this machine and the cpu. All for £999
 
They could, but currently windows for arm isn't sold by Microsoft to end users. Just OEMs and Apple's not going to pay Microsoft themselves for windows arm licenses. So until Microsoft themselves supports end users buying windows for arm there's no reason for apple to have Bootcamp 2.0 for arm.
And what about Linux? They currently have a few ARM distro’s based!
 
Why would anyone be surprised or doubt this? Intel and AMD have been widely assumed to be dead companies walking for at least a decade now.
They have been working the Kodak and Smith Corona business model to ground. Milking an assumed monopoly dry.

I rather they die than have the government build them back up like they are lobbying hard for. They put themselves in this situation and now they want massive government subsidies to save them? Screw that! And Screw Intel. They are getting what they deserve,
 
Citing industry sources, DigiTimes reports that Intel, AMD, and Nvidia have revised and lowered their own expectations for how many chips and products they'll ship in 2022 and their revenue goals.
Hey Intel, think outside the box: supposedly you threatened to sue anyone making x86-32/64 emulation for AS - but why don't you do it? Charge a price commensurate with losing the sale of i5 chip. Those developers wanting to test against different generations/platforms of MacOS without swapping machines will thank you for it. Those people nursing old Macs to continue support for legacy/rare peripherals will thank you for it. You are still selling to Apple community without eating any of Apple's sales (in fact you might give them a boost).
 
Hey Intel, think outside the box: supposedly you threatened to sue anyone making x86-32/64 emulation for AS - but why don't you do it?
They've already done it and it works – in the Windows version for ARM which does run in Parallels Desktop on Apple Silicon Macs, and fast!

They are just not selling that version regularly yet.
 
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