I love how Dell and Acer released notebooks alongside this announcement.
I think we’re still at a transition point between dual and quad core. Before July, all you could get at 13” was dual core; just because quads can now be had for $1800+ (and hexacore at $2400+) doesn’t mean a $1,000 machine has to be quad-core, especially if the quad is just a $200 option. There are always compromises at the entry level price, just look at the difference between the $1099 iMac and the step above—a better display/dGPU and dual—>quad upgrade.Honestly, my head hurts and it really should not, but Apple makes such obtuse choices that trying to figure out how they think is a discipline all its own.
I only think Whiskey Lake U-Series makes sense if they DO use the UHD 620, because then the Iris Plus GPUs become a fairly significant differentiator...maybe not a $500-$700 one, but that never seems to bother Apple. I cannot see Apple taking the time and effort to create a new 13"/14" MacBook that alienates its buyers right off the bat with just a 2c/4t CPU. The press and quite a few users would hammer them and I do not think they have recovered since 2015. It's clear from reading these forums that users still love the MBA an awful lot. Are people here just outliers? Maybe, but even if they are, how many other people are waiting for a new MBA that already own an older model (2012 springs to mind), or have wanted to hand down their old one for a new one and the 12" MacBook is just not their cup of tea? Unfortunately, Apple does not break down sales by model or we would know and maybe I would be full of crap or I would be correct in my assessment.
I sincerely believe the 12" MacBook just polarized too many people, reviewers and pundits. The "anemic" CPU (it wasn't that bad), two iterations of a pretty lousy keyboard (*2015, 2016), one USB-C (???) port, stuck at 8GB of RAM (until 2017) and that price. I think those things really put people off and that is why the MacBook Air didn't go away, EVEN after Apple stopped updating it. Apple needs to provide a decent amount of value to users with this product and I think a quad-core is pretty key to that, among other things (decent RAM, decent size SSD, Retina Display, good battery life).
I seriously looked at a 12" MacBook, but after spending a fair bit of time with one, I could not shake the sense that it was too small, too slow and too much money to really be worth it. Especially since I could have gotten a fully decked out 13" MacBook Air (i7/8GB/512GB SSD) on sale at Best Buy (and in stock) for $1299-$1349. I did not buy the MBA because while the display is not horrible, the off-axis shift would have driven me up the proverbial wall as it did with a Late 2011 15" MacBook Pro I have as a backup backup machine.
That certainly doesn't make my value judgment any better or worse than anyone else's as many people here will attest to how much they like their 12" MacBook. It's just not a MacBook Air, warts and all. At least that is what my intuition is telling me. The MacBook just left me cold, for lack of a more rational explanation.
As austere as Apple has been with the MacBook Pro and MacBook, it cannot have gone unnoticed that they sold less than 4 million machines in the past quarter. It seems like Apple knows that they have royally pissed off even their most loyal fans and then they (begrudgingly) deliver a product of real value (iPhone SE). Of course, they leave off just enough to make your blood start to boil, but mostly it is something worth the wait and expense. I truly believe that Apple needs a hit with the MacBook's target audience, mostly because people do not write apps on an iPad or an iPhone yet and if the long term goal is to get us to buy Macs with A-Series CPUs inside, they have to give users something compelling to buy on the Mac side of things. They cannot keep people inside their ecosystem with just the iPhone and iPad, there are just too many of us that use a computer (Mac or PC) to do our daily work. Even if the iPhone is now the gateway drug of choice, the iPad is not the next hit for a LOT of people, it is getting rid of Windows and moving to a Mac that is the next fix for people already hooked on their iPhone. I cannot tell if the lack of updates to the Mac is because A-Series desktop class CPUs were supposed to be shipping by now, and there were major setbacks, or if Apple truly thought the Mac was on its way out and that the iPad was going to fill that void. I can believe the former, but the latter is harder, because Apple cannot run Apple, Inc on iPads and iPhones. Macs are crucial inside of Apple for every facet of their business and all but the most enamored would not deny that truth.
I hope Apple understands just how crucial this new "whatever it's called" is to their long term success. It will never sell like the iPhone, but it is the tree trunk (or at least the roots) that Apple has to keep healthy if the branches are going to continue bearing fruit.
Long way to go for a pun...
* - "I won't say that the difference is night and day, and neither will I say that everyone who hated the old keyboard will automatically love the new one. But I'll say that going back to the first-gen version after using the second-gen version feels like trying to type on a pizza box with a keyboard drawn on it." - Andrew Cunningham, Ars Technica, 6/16/2017.
Why would you even say something like that? It's right in the freaking press release linked at the top of this story! Literally the fourth and fifth words are linked to it! Get with the program.they didn't say a word about how many cores these chips will have
I love how Dell and Acer released notebooks alongside this announcement.
The target market for the rMB doesn’t require TB3, though gen 1—> gen 2 upgrade looks likely since the chipset supports it.It isn't really "improved" WiFi, it is integrated Wi-FI. Apple has usually skipped Intel Wi-Fi options in every earlier iterations when it was not integrated. If there is a net power savings then maybe. But I suspect Apple likes working on one Wi-FI subsystem they can insert into multiple Mac design. ( design once use many ).
Intel wasn't clear if the PCH in the Y ( old Core M) was the same as the one integrated into the U series. Probably is but they may have cut some stuff out ( or flipped it completely off) to save power. If it is the same and the MacBook isn't going to grow out of the "designed into a corner" problem it has were there is simply no room for Thunderbolt in a Macbook then perhaps they'll limp along with just a single USB 3.1 gen 2 port. The problem is that if only going to have one and only one port , then Thunderbolt would be better. Since you have to use that port to do "everything", you'd want a port that does more. For example , 'dock' and get power from a display with USB 3.0 sockets on it. ( instead of being stuck with only USB 2).
With the MacBook I think Apple went a bit too OCD on the weight. They threw out even room to put a Thunderbolt controller near the one port ( that corner is hemmed in by the lid hinge mechanism and battery volume ). If they increased the depth about an inch (or smaller depth increase and small raise in back height) and let the weight rise to 2.3 lbs ( from 2.03 ) it still would be the lightest, smallest current mac laptop. ( they don't have to limbo in significantly under the old MBA 11" weight. ) . They'd be better able to pack the electronics for the headphone jack better also.
Sure. Intel has had these chips for a while. They don't have the Meltdown/Spectre fixes in hardware. To a substantive extent this was taking the PCH that was intended for Cannon Lake and attaching it to an earlier generation. HP leaked Whiskey Lake CPUs several weeks ago.
https://www.notebookcheck.net/HP-reveals-Whiskey-Lake-U-CPU-specs.321280.0.html
Intel talked about them back at Computex in June
https://www.anandtech.com/show/12878/intel-discuss-whiskey-lake-amber-lake-and-cascade-lake
This was just the formal announcement. Apple had the ship date for these many, many months ago. October would not be a problem.
This is about 0.5W (if I recall correctly.) It isn't some huge jump.
if that higher TDP is the integrated Wi-FI subsystem ( still have a phys chip ) and dump the discrete Wi-FI then there is no net gain inside the system (presuming Intel's increase and PHYs chip are the same amount). In short this chip package does more. if remove what the chip package subsumed then it isn't a problem.
I think some of the higher TDP is just the higher Turbo which the processor can just quit earlier. ( Apple can set bound on how much peaker power to draw. )
As addressed above there is no more room for anything now. If they increased the volume a bit that would just get the batteries out of the way of the electronics.
I think we’re still at a transition point between dual and quad core. Before July, all you could get at 13” was dual core; just because quads can now be had for $1800+ (and hexacore at $2400+) doesn’t mean a $1,000 machine has to be quad-core, especially if the quad is just a $200 option. There are always compromises at the entry level price, just look at the difference between the $1099 iMac and the step above—a better display/dGPU and dual—>quad upgrade.
re: lack of updates to Mac, the models that sell the most—MBP and iMac—are updated every year almost without exception (iMac in 2016) over the past 12 years. MacBook Air sells at a price point (like iPhone SE) and will never get yearly updates. Same with most low volume products like Mac mini and Mac Pro, though both of those products need updates (and Mac Pro was subjected to very poor product management, resulting in a long-overdue update).
Like you and others I enjoy speculating about Apple’s future updates, and it’ll be interesting to see how they resolve the Air situation, specifically the screen problem. That’s the glaring(!) issue that needs fixing, and obviously there will be a processor update as well. Ports and keyboard are also of interest; USB 3.1 and butterfly are my guess.
btw I think they’ll keep the iconic name—even though it disturbs some that the 12” Macbook is lighter—but who really knows except Apple?
The target market for the rMB doesn’t require TB3, though gen 1—> gen 2 upgrade looks likely since the chipset supports it.
Sure TB3 would be nice, and when Intel integrates it on die (or on package) Apple would probably follow suit, so 2020 I suppose. But the Alpine Ridge controller is a 2W part and Apple doesn’t want to deal with the heat, even if there were room for it.
An evolving article some benchmarks/predictions of the Whiskey Lake Chips - non mac specific performance all ballpark:
https://www.ultrabookreview.com/22017-intel-i3-8145u-benchmarks/
i3-8145U - Geekbench 4.1.1 – Multi Core 7776 – Single Core 4092
Wouldn't surprise me if the i5 and i7 hit 10,000, which for an 'Air' type machine would be excellent in the 1200 price range, especially if paired with an eGPU (Based on a Thunderbolt 3 port being a thing on the new machines).
Interestingly enough, the "I refuse to purchase a USB-C to whatever cable I need for $7.99 and be done with it, because I should not have to do that" brigade has been strangely silent on this thread - Beetlejuice!Absolutely. Most people will not need TB3 at all.
In fact I think the new MBA will be aimed at the sort of people that the 6.1 LCD iPhone will be aimed at aka ‘most people.
So I suspect that these ‘most people’ will be using the usb-c ports for charging and charging their new usb-c compatible iphone.
In Apple’s mind, the nTB was the Retina MBA, not the 12” rMB, they said so. That’s one of the reasons I think a new 13” model replaces both MBA and nTB. (Like you, I don’t think it’ll be a 13” Y-series ultraportable.)I would have to disagree with you, because if Apple actually introduces an updated MacBook Air (let's call it that for lack of a confirmed name) and they have decided that it is (finally) time put a Retina display in the Air, to me that signifies a big change in thinking on their part, which I think carries over to the CPU as well. The other pieces (ports, keyboard, design, size of screen) are all important, but consequential as there is already precedent in the MacBook Pros from 2016 onward and the prior MBA. Pricing is the sticky wicket in this equation. Profit rules, marketshare is not being fought over in this space, so is the mindshare worth less gross margin? Seven years of Tim Cook as CEO would point to a big, fat NO, but I digress.
On the Windows side, users have had quad-core 15w Core i5 and i7 CPUs available to them for just over a year. Quad-core CPUs at the same price point as dual-core is now the norm in that world. This is reinforced by the fact that Intel has exactly one dual-core i5 and i7 in their 8th Generation lineup and those are the Y-Series that just got introduced a few days ago. I just cannot see a 13" MacBook Air with a Y-Series CPU, I cannot see putting in a 7th-Gen Kaby Lake (PR $#!tshow) and I cannot see a Core i3-8145U instead as the Core i5-8265U RCP is only $16.00 more ($281.00 versus $297.00). I know Apple doesn't pay those prices, but the delta in pricing between the i3 and the i5 is tiny.
I believe the $1099 21.5" iMac exists only to sell into the education market at this point, since the Mac mini requires a KB, mouse and display, it is messy and it is 4 years old versus the iMac, which provides decent power (better than the prior 1.4GHz version and the current mini) at a decent price (esp. in bulk) and one cable (power cord). I do not think it should be used as an analogue to the MacBook Air versus MacBook Pro pricing, but that is my opinion.
Remember, once upon a time, the MacBook Air was THE best-selling computer Apple made (2010 up until 2015) and it received updates annually from 2008 to 2015. When Apple stopped updating it in 2015, that solidified my opinion that the 12" MacBook was there to replace the Air. But it didn't...I am sure it sells, but it just is not an Air, the Air. People are weird that way and I think Apple misjudged what the response would be in this case. The fact that they still sell a 2017 MacBook Air that was tweaked in the most infinitesimal way possible leads me to that conclusion.
Had Apple not introduced the 12" MacBook, I do not believe we would even be having this conversation. Instead we would be waiting for the Late 2018 MacBook Air to be introduced during a keynote in which Apple would be touting that "the MacBook Air continues to be our best selling computer, but now it is time to replace the 2017 Macbook Air with the "best" MacBook Air Apple has ever made (duh!). Well, we had to decide what to do for an encore after we added that gorgeous Retina display to the Air in 2016...and we turned our thoughts inward and decided it was time to give the little laptop that could a bigger engine, a bigger display and an updated design. So, we've put together a little movie we would like to show you." Cue Jony Ive!
I think they will keep the MacBook Air name as well. I know Macs are now a very small share of Apple's profits, but there is no reason marketshare, sales and profits cannot all go up with just a bit of time and attention on Apple's part. I love the iPad, but I cannot do my job with it. Students and everyday users want a smaller, lightweight, affordable laptop. Aspiring developers with tight wallets (or no wallets, but a supportive parent) and an idea need something more affordable than a 13" MacBook Pro and until Xcode come to the iPad, they need a Mac that embodies certain attributes...that is the MacBook Air.
But, hey, First World Problems!![]()
The target market for the rMB doesn’t require TB3, though gen 1—> gen 2 upgrade looks likely since the chipset supports it.
Sure TB3 would be nice, and when Intel integrates it on die (or on package) Apple would probably follow suit, so 2020 I suppose. But the Alpine Ridge controller is a 2W part and Apple doesn’t want to deal with the heat, even if there were room for it.
In Apple’s mind, the nTB was the Retina MBA, not the 12” rMB, they said so. That’s one of the reasons I think a new 13” model replaces both MBA and nTB. (Like you, I don’t think it’ll be a 13” Y-series ultraportable.)
ould be right, but I remain highly skeptical of a 13” Retina quad-core at $999 when we already have a 13” Retina quad-core at $1,799. Even if they capped the config at 8GB RAM and 128GB I still don’t think we get a Retina quad for $999, but I’d surely buy it day one. Of course I’d also be willing to pay $1,299—and that’s pretty much my point.
It’s a little misleading to compare the original MBA. It also has a separate power port, a headphone jack, and a display port (mini-DVI).
That’s quite unlike an iPad or the 12-inch MacBook, which only have one port for power, data, and display.
She obviously got in the room sooner as everyone around her was walking to find a place, so the lecture haven’t started yet. She stopped when the lecturer came
When Intel talks about having “Thunderbolt 3 integrated into the CPU” it’s not clear to me whether they mean on die or on package, they haven’t said much. But I’m not sure it really matters ultimately.You pragmatically can't put all TB on die. The switching aspect of Thunderbolt has to physically be within an inch or two of the actual physical ports (that is largely basically physics unless want to kill Thunderbolts low latency switching) .
2W placed near the port/edge is far away from the CPU package in the middle. 2W wouldn't be a problem if sitting close to the bottom case. It is a problem if sitting on top of a battery. Volume is really the core issue not TDP Wattage. As long as Apple wants to saddle the MB with a single port and cripple the volume they have a limited utility corner they have designed themselves into.
It isn't really "improved" WiFi, it is integrated Wi-FI. Apple has usually skipped Intel Wi-Fi options in every earlier iterations when it was not integrated. If there is a net power savings then maybe. But I suspect Apple likes working on one Wi-FI subsystem they can insert into multiple Mac design. ( design once use many ).
Ice Lake could end up being released in 2020 with Intel’s luck.Winter 2019
One problem of USB-C is that its nature creates issues with plain USB-C hubs, ie, hubs that turn one USB-C port into multiple USB-C ports. Branching out the extras of USB-C (alternate modes, bi-direction power supply incl. relatively high power levels for laptop charging) is difficult to impossible for some of them. There is a reason the more advanced/versatile protocols like Firewire and in particular Thunderbolt don't have the concept of hubs that multiply the same type of port. Instead they use the concept of daisy-chaining.Interestingly enough, the "I refuse to purchase a USB-C to whatever cable I need for $7.99 and be done with it, because I should not have to do that" brigade has been strangely silent on this thread - Beetlejuice!
Intel has incredible engineering talent, that’s a fact, and they have refined 14nm quite a bit after having some initial issues that seemed a bit insurmountable at the time. However, my gut keeps giving me an uneasy feeling about 10nm. In their favor, they do have one Cannon Lake CPU shipping (Core i3-8121U) and it appears that it is going into actual products, so that’s a positive thing, but it is far from shipping in volume. Bottom line, Intel is in a pickle and future CPUs beyond Cannon Lake are hard to conceive of at this point. If they solve the 10nm issues, and are shipping in volume, then I think it’s time for them to talk about Ice Lake and their upcoming roadmap. I wish Intel would stop discussing future CPUs and just concentrate on the problem at hand. Perhaps those two are mutually exclusive, but nothing else matters until 10nm is solid and shipping. Just my 2c. Ice Lake 2022 FTW.Ice Lake could end up being released in 2020 with Intel’s luck.
The iPad Pro lineup actually has a second port for data and power, the smart connector. While limited in use, it supplies a data and power connection to a keyboard but can also in reverse supply power to the iPad (albeit at a reduced rate).That’s quite unlike an iPad or the 12-inch MacBook, which only have one port for power, data, and display.
The iPad Pro lineup actually has a second port for data and power, the smart connector. While limited in use, it supplies a data and power connection to a keyboard but can also in reverse supply power to the iPad (albeit at a reduced rate).