I remember back when Flash was a thing, Apple deliberately decided not to supported it, which ended up sounding the death knell for said standard.
Part of me wished that Apple could do the same for AI. Openly declare that they see it as little more than a passing fad, deliberately decide not to jump on said bandwagon, and watch the entire industry crash and burn in time. If only to prove the naysayers wrong.
Though personally, I don't really feel that Apple is behind, not least because Apple Intelligence remains integrated with Apple hardware on a system level, and I don't think users are going switch away from iOS just because some competing brand is offering a marginally better feature somewhere. AI will get there, Apple will be able to implement it in a manner which will not break the bank for them, while possibly driving a new wave of device upgrades.
Apple is expected to announce a range of AI features at WWDC; the company is well placed to benefit from AI: they are not too late, but right on time.
stratechery.com
This article explains it better than I ever could, especially this line.
I am saying this because I know there will be people attempting to draw a parallel between Intel's current state and Apple being complacent, and well, I guess whether Apple is behind or not is really a matter of perspective. I will just say that simply because Apple isn't doing what you want them to do (like release a folding phone) doesn't mean they are not innovating, especially if they are not engaging in a market that only a few people want.